Kutay Gökgöz

Business consultancy services to small and medium enterprises about pricing strategies, competition analysis, supply chain management, campaign creation & management, channel development and digitalization projects.

Head of BMW MKL Segment & BMW i & BMW ConnectedDrive: - P & L responsibility over product life-cycle management, retail and fleet pricing, sales volume, and gross profit. - Determination & customization of product range and equipment packages and conducting necessary product trainings. - Execution of competition analysis, design of sales campaigns, dealer bonus systems. - Leading negotiations with BMW’s regional office. - Special projects: “Digitalization of Pricing Processes”, “Future Retail”.

Head of the BMW i - Implementation of the EV business infrastructure within the company. - Development & pricing of equipment packages co-creation & execution of communication and lead management plans. - Establishment of public charging service in Turkey via a 3rd party. - Roll-out of sub-projects: “360˚ Electric”, “Sales and Service Model”, "Enhanced Point of Sales" - Six Sigma Projects Sponsor: “BMW i Public Charging Services” (Black Belt), “BMW i Home Charging” (Expert Green Belt).

Head of BMW ConnectedDrive: - Roll-out of M2M business infrastructure for connected services of BMW within the company.. - Definition of services and pricing, development and execution of lead management plan. - Ensuring the legal compliance for services in close cooperation with the government institutions. - Leading various task forces for process design and documentation. - Sub-Projects: “TeleServices”, “CD Customer Portal”, “CD Online & In-Car Store, Billing and Payment Systems”, “RSA”, “CIC”.

Head of BMW Diplomatic & Government Sales: - Diplomatic and foreigner vehicle sales increased from 36 Units (2009), to 116 Units (2012) - Government sales increased from 13 Units (2009) to 36 Units (2012) - Armored vehicle sales revenue increased from 1.420.000 € (2009) to 3.420.000 € (2012) - Developed a all-new sales channel for state officials posted abroad. - Special Project: “Renewal of the total car fleet of Ministry of Foreign Affairs of Turkey”

- Analysis and reporting of KPI's and definition and follow-up of improvement measures (Projects: “Aftersales Masterplan”). - Analysis and development of new business opportunities (Projects: “Aston Martin Distributorship” & “New Logistics Center”). - Member of 6-Sigma DMEDI Project as Greenbelt - “Systematic Competitor Follow-up & Market Analysis”.

A subscription based, healthy & customized food preparation & delivery business. Opportunities were immense due to increasing awareness about wellness, healthy diet, as well as due to the first-in-market potential of the idea. Developed overall business design and feasibility plans from scratch with an aggressive expansion plan. Yet it had to be stopped before the realization phase due to severely deteriorating economic atmosphere, triggered by the global economic turmoil in 2008.

- Preparation and execution of the marketing & PR plan and budget. - Design and execution of new concepts, products and services for increasing guest experience and revenue generation. - Management of creative, media and PR agencies in Turkey and abroad (UK, Germany, Benelux, Russia). - Coordination and reporting of regular “Guest Satisfaction” and “Product Development Opportunities” surveys.

Responsible for refrigerators and freezers - Orchestration of information exchange between 350+ service contractors, factories and HQ. - Quality and feedback analysis of products at the customers, defining preventive measures and reporting to Product Management - Training the Trainers & expert level technical support. - Preparation of documentation for the products (in TR, EN, DE) - Project member of “Serve@Home - Connected Products”, “International Fault Code System”, “E-learning for Technicians”

Business Development & Innovation Management Strategic Management

Automotive & Mechanical Components