Lars Hendrik Klinkmann

Conducting market research, client outreach (approx. 30 in‐scope prospects/day) and sales pitches, driving business and opening up new markets in Germany.

Establishing marketing strategies, creating marketing and sales material (media kits, etc.), conducting market research, client outreach (approx. 40 in-­‐scope prospects/day), contract negotiation and closing, heavily driving and expanding business operations, primarily in Sweden and Germany.

Managed international multi­‐channel online/offline­‐campaigns – from strategy and planning over agency negotiations and execution to analysis – aiming for brand awareness, customer acquisition and sales generation for a smartphone application with subscribing customers. Contributed to PR‐activities, CRM and marketing budgeting and cost reporting on a weekly and monthly basis.

Managed the global separation project (duration: 8 months) between Philips HealthCare and Lighting for all work streams in the Nordics (among the top 2 performing markets out of 17 globally) and executed the Lean­‐initiative within the procurement department by centralizing the internal purchase order process.

Managed the global separation project (duration: 8 months) between Philips HealthCare and Lighting for all work streams in the Nordics (among the top 2 performing markets out of 17 globally) and executed the Lean­‐initiative within the procurement department by centralizing the internal purchase order process.

Contributed to the marketing efforts of the strategy projects department by creating detailed country profiles (12 PowerPoints with approx. 40 slides) comprising economy, politics, demographics, geography, society, infrastructure, etc. and laying the strategic groundwork for marketing combined cycle gas power plants.

Conducted my Bachelor’s thesis for the Quick Coupling Division -­ Europe and developed a marketing strategy for distributing the quick coupling products in the European healthcare market. Conducted in-depth market research and interviews with 15-­‐20 industry stakeholders, both internally and externally and presented my findings both in a written report (approx. 70 pages) and an in-­person presentation to the management as well as the university.

Created publication and content marketing material, organized trade show appearances in Russia and Peru, conducted customer satisfaction surveys and communicated the mining and tunneling product portfolio to customers, dealers and sales representatives, all in the global market.

Commanded a team of five individuals in order to ensure smooth and efficient operations in the company's processing plant during the transition to heavily increased workload due to the acquisition of a major key account.

Trained and coached junior basketball and primary school teams in order to increase the sport’s popularity and as a means to acquire new club members. Managed communication with the membership community, organized tournaments, events and a charity fundraiser, acquired sponsors and partnerships, executed high-­‐quantity orders of equipment, managed the club’s online appearances and created and published press releases for newspapers, local radio stations and other media.

Supported management, planning and execution of mayor public events with several thousand attendees and contributed to customer service. Coordinated processes to improve the workflow within my team.

Sold rentals of winter sport equipment by pitching different items directly to the end customer to find the optimal fit for their preferences. Drove and standardized sales administration and CRM in the company’s systems and thereby improved workflow and efficiency. Trained and led junior personnel.

This Master’s program comprised the courses Innovation Management, People – The Human Side of Organizing, Project Management & Organizational Design as well as Strategizing – Planning & Processes.

This Master in marketing covered Perspectives on Strategy, Consumer Behavior, Consumer & Market Analysis and Strategizing – Planning & Processes. Furthermore, I followed Financial Markets & Institutions, Financial Planning and Research Methodology in Business Administration.

As I am personally interested in the field of economics, I focused on this area during my semester abroad at the UCM. The courses I selected included Business Economics, Spanish Economy, International Economic Organization, European Economy and Modern Language, three of which I followed in Spanish.

The program covered the fields of marketing, management, finance & accounting and international cultures. I graduated with a Bachelor of Business Administration and a Major in International Marketing complemented by a Minor in International Economics.

English, biology, geography and German