Laura Nagel

Support and further development of the loyalty program. Conception, management and success monitoring of country-specific lifecycle campaigns, incl. email triggers and automation logics. Planning and execution of direct marketing campaigns. Development of cross-channel strategies to improve the customer satisfaction and increase conversion and retention rate.

Gesamtverantwortung für das Marketing, CRM, Content und E-Commerce Team Planung und Steuerung des Marketing-Jahresplans und Content-Kalenders über alle Marketingkanäle Konzeptionierung, Entwicklung und Monitoring von CRM Kampagnen Evaluierung neuer Tools, Briefings und Partner zur Optimierung der operativen Prozesse Performance Monitoring und Reporting Koordination und inhaltliche Mitentwicklung des „Niche“ Print Magazins Strategische Optimierung der User Experience 

Leading the social media, email marketing, content (copy and design) departments, as well as the in-house photo studio (approx. 17 people). Responsible for all offline and online communications towards the customer. Conception and supervising multichannel content campaigns. Leading onsite & email marketing projects for an improved customer experience and user journey. Leading change processes within the content teams for efficient daily operations, better internal communication and stronger creative output.

Conception, planning and integration of international Marketing campaigns (digital & classic). Planning and implementation of digital content across all communication channels. Conception and supervising photo- and video productions. Responsible for quality assurance of content based on CI guidelines. Contact person for requests of all international markets and product categories. Management of partner agencies, photographers and service providers.

Management of creative assignments, delegation of responsibilities to relevant team members, mentorship of the team and recruiting of new team members. Responsible for inspirational, upselling, cross-selling onsite marketing campaigns. Continuously monitoring and evolving UX and content optimization through A/B testing and web analytics. Implementation of a 360° campaign strategy focusing on precise customer targeting to improve the customer experience across all channels and devices.

Built up a team of content & campaign strategy specialists. Responsible for strategic and conceptual onsite marketing activities. Managed the editorial planning by working closely with key departments such as CRM, OM, Retail and Buying. Onsite performance tracking with Google Analytics to evaluate and enhance company performance and turnover. Optimized the internal content management processes and game plan by introducing new working structures and a concept for a new CMS system.

Translated strategies into compelling, promotional and innovative creative concepts that engage the customer, drive traffic, increase the conversion rate and continue to build the brand’s relevance and desirability. Introduced content analytics to optimize the quality of all onsite placements. Responsible for the onsite ad server (Google DoubleClick) and CMS. Improved and oversaw user experience projects making sure they are aligned with luxury fashion standards and are on brand.

Responsible for the creative content development and product selection for weekly editorial, commercial onsite and email marketing campaigns, still-life photo shoots and other seasonal creative content by working closely with buying, retail, copy and graphic design departments.Coordinated and produced high-end luxury fashion imagery for editorials and campaigns.

Pre- and on-set assistance to fashion editors on shooting imagery. Editorial responsibility for accessory & fine jewellery features and production of editorial and still-life stories. Keeping up with the latest trends and maintaining industry contacts while attending fashion weeks (Berlin, Milan) and international exhibitions.

Assisted fashion editors in preparing shooting and follow-up work. Researched trends, products and imagery.

Interning in the graphic department by assisting the design team. Image research and layout of compelling magazine pages in InDesign.