Laura Peschke
Angestellt, Head of User Experience, Great Wall Motors
München, Deutschland
Werdegang
Berufserfahrung von Laura Peschke
Bis heute 3 Jahre und 3 Monate, seit Feb. 2021
Head of User Experience
Great Wall Motors
2 Jahre und 1 Monat, Feb. 2019 - Feb. 2021
Senior Marketing Manager Europe
Byton GmbH
3 Jahre, Jan. 2016 - Dez. 2018
Manager Brand & Retail Marketing
Cadillac Europe GmbH
Development of integrated brand, marketing and retail campaigns for the European market. Managing the processes with creative and media agency from briefing to the development and execution of all creative concepts. Post evaluating campaign performance. Leading retail marketing strategy, development and production. Leading strategic development process and execution of all event and experiential marketing activities. Development and steering of brand partnerships and cooperations.
3 Jahre, Jan. 2016 - Dez. 2018
Manager Brand & Retail Marketing
Chevrolet Europe
Development of integrated brand, marketing and retail campaigns for the European market. Managing the processes with creative and media agency from briefing to the development and execution of all creative concepts. Post evaluating campaign performance. Leading retail marketing strategy, development and production. Leading strategic development process and execution of all event and experiential marketing activities. Development and steering of brand partnerships and cooperations.
2 Jahre, Okt. 2013 - Sep. 2015
Online Marketing
Stylebop.com
3 Jahre und 7 Monate, März 2010 - Sep. 2013
Key Account Management/E-Mail Marketing
Teradata eCircle
Ausbildung von Laura Peschke
1 Jahr und 7 Monate, Sep. 2013 - März 2015
Corporate Communication
FOM Hochschule für Ökonomie und Management, München
2 Jahre und 8 Monate, Okt. 2010 - Mai 2013
BWL mit Schwerpunkt Marketing
Steinbeis University
1 Jahr und 3 Monate, März 2010 - Mai 2011
Sales-Fachwirt
Bayerische Akademie für Werbung und Marketing (BAW)
5 Monate, Aug. 2009 - Dez. 2009
International Business
Sam Houston State University
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut