Lena Lein

- Coordination of all online marketing measures onsite and offsite within the scope of partner campaigns including the management of agencies. - Management of an essential workstream for the successful implementation and further development of the "360°" project. Monitoring and reporting of relevant KPIs and derivation of action measures to optimize and ensure target achievement. Support in increasing the degree of automation of online marketing measures.

- Development and implementation of communication strategies and marketing campaigns for various brands - Responsible for the operative implementation of various marketing measures including visualization and content creation (classic & online) - Coordination and moderation of regular interdepartmental meetings to coordinate communication planning

Giving lectures in quantitative data collection and analysis. Participation as an expert in R-Hackathon in Stuttgart.

Thesis topic: Das Auto als Statussymbol - Eine empirische Untersuchung zur Erfassung relevanter Einflussfaktoren für eine erfolgreiche Marketing Kommunikation der Mercedes-Benz G-Klasse In addition: Supporting the development of an online survey for international market research in close collaboration with agencies. Supporting the development of a digital module for the G manufaktur on the Mercedes-Benz homepage. Close cooperation with agencies and organization of feedback activities.

Holistic support in planning, organizing, and coordinating of marketing communication activities for the individualization campaign G manufaktur. Close collaboration with agencies and product management. Support of the digital social media campaign of G 350 d through coordination of agencies and participation of campaign reporting. Organization and coordination of social media blogs for external communication on serval social media channels, including the evaluation and prioritization of blogs.

Conception of an exercise guide focussing on statistic program R for students.

Topic: Sicherheitszertifizierung in der zivilen Luftfahrt: Fragebogenstudie zu Nutzen und Motivation der Zertifizierung von Fluggesellschaften

Diversity Management; Marketing Planning Tools and Analysis; Strategy, Management and Leadership