Lenka Zimova

- overall e-commerce/webshop management - Strategize, create and maintain all promotional mechanisms - Maintain KPI-controlled top revenue pages - Plan and execute on-site ads placements - Advertise and integrate new product launches to boost number of product orders. - Create, maintain and optimize landing pages - Prepare and execute on-site solutions for internal and external marketing campaigns - Assure quality of creative and legal texts, product copies, SEO texts, etc.

- SEO management of 2 markets - Link-building / Outreach / site evaluation - KW strategy, competitor & content research - Blog Content & Social media supervision - SEO projects (new LPs, sites) coordination - Brand / Influencers campaigns coordination - Page Content & SEO audits, page SEO optimisation - SEO strategy & budgeting + meeting KPIs - contend editor supervision

- organic & paid social media INT - SEO Link-building / Outreach / site evaluation INT - KW, SEO competitors & content research INT - Content & Social media editor creation & supervision INT

- organic & paid social media - online content, planning & production - writing SEO-friendly copies & articles, CMS - KW, content & social media research - community management

- Preparation and implementation of external and internal communication strategies - Account management - paid & organic social media, billboard campaigns, radio and print campaigns, social media, and content marketing - PR articles, press releases and other content production - Events and press conferences - Cooperation with online marketing and graphic department - Marketing project management

- copywriting - content creation about about gastronomy, food, drinks, beverages, business etiquette, eating etiquette and standard operational procedures for website www.gastroslovnik.sk - music reports production for music portals

Media, Marketing, Journalism, CMS & SEO, Digital Media