Lennart Colpe
Bis 2022, Digital Marketing Executive, British American Tobacco (Germany) GmbH
Abschluss: Master of Science in Business Administration, Universität Hamburg
Über mich
Greetings! I'm Lennart, an analyst & marketer dedicated to leveraging data-driven strategies to drive success. Passionate about analytics, design, technology and innovation, I bring a strategic mindset and adaptability that allows me to navigate complex situations deftly, consistently delivering innovative solutions to diverse challenges. My professional ethos is deeply rooted in competence, friendliness, and authenticity. I thrive in a challenging environment and am seeking an employer who appreciates a growth mindset and a can-do mentality.
Werdegang
Berufserfahrung von Lennart Colpe
2 Jahre und 4 Monate, Jan. 2020 - Apr. 2022
Digital Marketing Executive
British American Tobacco (Germany) GmbHAs digital marketing executive, I was able to gain a wealth of new valuable experiences in the operational management of campaigns, and establish new concepts for success control in many areas such as Paid Media, SEO, and Social, which have helped not only me but the entire team in setting new benchmarks in terms of campaign performance.
3 Jahre und 7 Monate, Juni 2016 - Dez. 2019
Business Insights Executive
British American Tobacco (Germany) GmbHAs business insights executive, I was able to cover a wide range of tasks in the field of strategy and analysis, from conducting regression analyses and modeling market models, to consulting other departments, all the way to presenting monthly performance reviews to the management board. It was a very challenging, educational, and enjoyable time, during which, in the role of an in-house consultant, I was able to implement many of my ideas and approaches for data-driven decision support in marketing.
Program incl. Forecasting, Commerical Finance, Business Insights
Main Activities: Desk Research; Data Preparation and Analysis
Ausbildung von Lennart Colpe
2 Jahre und 7 Monate, Okt. 2012 - Apr. 2015
Business Administration
Universität Hamburg
Major in Marketing with emphasis on Consumer Research and eBusiness
4 Jahre und 1 Monat, Okt. 2008 - Okt. 2012
Business Administration
Universität Hamburg
Major in Marketing and Corporate Governance
Sprachen
Deutsch
Muttersprache
Englisch
Fließend