Leonard Tekstra

- Expansion of Kesselheld.de from 0 to Germany's most visible online portal for heating - Responsible for 7-digit PPC Budget - Reduction of customer acquisition costs by 40% - Leading of a 5-person marketing team

My role: - Definition and coordination of all SEO activities (onpage + offpage) - Setup and steering of the SEA account - Implementation of tracking and setup of digital marketing KPI reportings

My role: - Participation in shaping and implementing the SEO strategy - Monitoring and reporting of relevant KPIs (Google Analytics, SISTRIX, Searchmetrics, Google Search Console) - Control of agencies and project management for a new travel blog - Speaker and participant at various groupwide workshops with ProSiebenSat.1 Companys

Homeday is the number one digital real estate agent player in Germany. My role: - Started as a working student and ended up in full-time - SEO activities consisting of content creation, keyword strategy, link building - Building up a real estate Wordpress Blog - Creation, testing and conversion rate optimization of landing pages