Liliana Ceoroiu

Oversee and manage overall paid media budget in specific markets. Develop, execute, and optimize cutting-edge digital campaigns from conception to launch. Responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. Work cross-departmentally to align campaign strategies and goals across the organization

Operating in a unique complex global matrix environment, with accountability and responsibility for building and monitoring the implementation of the central media strategy in 14 European markets across all media channels. Leading a great team of account managers and market coordinators. Orchestrating together multiple stakeholders, from creative agency Innocean Europe to Kia Motors Europe.

Yield revenue management (half a billion inventory) with focus on latest programmatic advertising technologies. Formulating and developing strategic publisher monetization business plans for GMX and mail.com consistent with the overall portal strategy. Complex commercial and legal negotiations, researching and adapting to EU and US business specifics, working with controlling, legal, and tax teams

Entrusted to craft business-minded strategies for Search Engine Marketing and Social Media channels. Developed annual budget forecasts and established quarterly goals for all user acquisition channels. Worked with clear KPIs and collaborated with BI department to create internal marketing data dashboard.

Formulated and launched social media strategies for different brands & portals. Brands I worked for: Staropramen, La Redoute Romania, Matar Shoes, Bocane.ro, ilsegno.ro; Portals I worked for: divahair.ro, qbebe.ro

Delegated for achieving international conversions via Paid Search (AdWords/Google Ads, Bing, Yahoo) with clear targets and a 7-figure yearly budget. Kept focus on maximizing ROI and used A/B User Experience testing with the campaign landing page.

Administered all agency clients' Pay Per Click campaigns. Clients: Oracle, SAP, IBM, Ford, Nissan, Kia, Samsung, Reader's Digest

Handled entire sales cycle for marketing material products. In 6 months added 3 international clients to agency's portfolio.

Online Direct Marketing