Lisane Andrade
Inhaberin, CEO and founder, Niara.ai - SEO Tool based on AI and Automation
Konstanz, Deutschland
Über mich
I am Brazilian and in 2017 I moved to Portugal and in 2019 to Germany. I feel that I have found myself in Germany. I have been working in digital marketing for 13 years. I helped several companies get more website results by applying Conversion Rate Optimization (CRO), Performance, and Search Engine Optimization (SEO) techniques. Understanding several areas (CRO, User Experience, Social Media, Metrics, Performance, Growth Marketing, Web Programming, and User Behavior) makes me analyze a situation broadly and be able to think of a solution more quickly. I have taught SEO and Metrics in MBAs in Brazil. I have a case recognized by Google Ads. And I am an Influencer at Semrush. I serve Brazilian companies from different parts of the world, including Germany. I learned to analyze and understand each country, culture, and how to sell to each region. We should understand the people and then, think about the keywords. I'm at level B1 of the German course.
Werdegang
Berufserfahrung von Lisane Andrade
Bis heute 1 Jahr und 5 Monate, seit Dez. 2022
CEO and founder
Niara.ai - SEO Tool based on AI and Automation
Bis heute 8 Jahre und 1 Monat, seit Apr. 2016
SEO and Growth Marketing
Blast Marketing
Plan, develop and implement successful SEO and Performance strategies. Continuously identify new growth opportunities based on industry and market trends. Regularly conducting keyword research, backlink analysis, link building as well as technical, page speed, competitor, and content audits. Collaborate with other teams such as IT, Sales, Content, and Analytics. Tools: Google Analytics, Google Search Console, Semrsush, Ahrefs, Screaming Frog, Google Data Studio.
Bis heute 8 Jahre und 10 Monate, seit Juli 2015
Influencer Marketing
SEMrush
Marketing contributions. Webinars: - https://pt.semrush.com/webinars/historias-de-sucesso-campanhas-de-marketing-digital-que-deram-certo/ - https://pt.semrush.com/webinars/como-otimizar-o-seu-ciclo-de-venda-e-ampliar-as-conversoes/ - https://pt.semrush.com/webinars/como-corrigir-os-erros-de-seo-do-seu-site/ Artigo: https://pt.semrush.com/blog/estrategias-avancadas-de-remarketing-no-google-ads/
1 Jahr und 2 Monate, Mai 2021 - Juni 2022
SEO and Performance Specialist
Bossa Web Marketing
SEO services, Google Ads, Metrics, and Website development for entrepreneurs in Brazil and Germany. I have knowledge of Web Development. The creation of the websites was done on WordPress, with Elementor.
9 Monate, Mai 2021 - Jan. 2022
Chief Operations Officer (COO)
VOAA - Vaquinha do Razões
Changing stories through crowdfunding. The first platform in Brazil with verified crowdfunding campaigns. Remote management of several teams: marketing, financial, administrative, and legal. As Director, I reported to the founders of the company and updated them periodically.
9 Monate, Apr. 2021 - Dez. 2021
Facebook Ads Professor
A Liga Digital
A social Project that offers marketing and programming classes to underprivileged young people in the city of São Paulo. I learned a lot from each young person. It was an enriching experience.
7 Monate, Juni 2017 - Dez. 2017
SEO Professor
FACHA
SEO Teacher - MBA in Digital Marketing
9 Monate, Aug. 2016 - Apr. 2017
Digital Performance Manager
LABET - Exames Toxicológicos
• Development of online media plan • Campaign management • Monitoring key performance indicators • Management of all media channels and social networks
5 Monate, Mai 2016 - Sep. 2016
Digital Marketing Manager
Kickante - Crowdfunding Platform
The interview https://www.youtube.com/watch?v=FoWn32ki2Wk&feature=youtu.be
2 Jahre und 4 Monate, Feb. 2014 - Mai 2016
Digital Marketing Coordinator
Kickante - Crowdfunding Platform
• Responsible for optimization, website content and Link Building with partners. • Google Adwords (paid search, display and retargeting) and Advanced Facebook Ads strategies. • Reports, analyzes and presentations to the Board.
11 Monate, Nov. 2014 - Sep. 2015
Metrics Professor
Instituto INFNET
•. Google Analytics and Google's certification (GAIQ).
9 Monate, Juni 2013 - Feb. 2014
Senior SEA Analyst
B2W Digital
• Google Adwords campaigns and Retargeting for Americanas, the biggest e-commerce in Latin America.
4 Monate, Feb. 2013 - Mai 2013
Digital Marketing Internal Consultant
Amo Muito
• Planning and implementation of Digital Marketing actions for the ecommerce. • Optimization of all channels to improve the user experience and generate more conversions. • Website (A/b test and usability), Google Adwords campaigns, Facebook Ads, Retargeting, Affiliate and Email Marketing. • Reports, analyzes and presentations to the Board.
1 Jahr und 1 Monat, Jan. 2012 - Jan. 2013
SEO, SEA and Metrics
Órama Financial Investment
• Responsible for SEO, PPC and Metrics. • Optimization of Google Adwords campaigns (Search Network, Display Network with Remarketing and video campaigns on YouTube). The result: more qualified traffic, an increase of 235,91% conversion, a decrease of 40% of budget and less 82% of Cost Per Conversion. • SEO and Link Building strategies. • Facebook Ads campaigns. • Metrics and analysis of user behavior.
8 Monate, Mai 2011 - Dez. 2011
SEO Analyst
Compra Fácil (ecommerce)
• SEO of ecommerce Compra Fácil: Comprafacil.com and ecommerces partnes as http://www.loja.globo, http://www.lojakmdevantagens.com.br/, among others. • Custom SEO training for employees of Comprafacil.com: SEO for Developers, SEO for Social Media, SEO for Web designers and SEO on-page and off-page (link building).
1 Jahr und 5 Monate, Jan. 2010 - Mai 2011
Digital Marketing Junior
Projectlab
• SEO and metrics, obtaining the 1st position (in that time) with "project management course" and "management course projects" and consequently increase the site's conversion rate. • Management of PPC campaigns and Email Marketing. • Social Media (Twitter, Facebook, Linkedin, Blog, Youtube, Flickr). • Meeting with the Commercial area, analyzing and discussing the results of sales, providing guidance and/or suggestions in order to improve sales.
3 Jahre und 8 Monate, Mai 2007 - Dez. 2010
Marketing Assistant
TECMA - Tecnologia em Meio Ambiente
Ausbildung von Lisane Andrade
1 Jahr und 8 Monate, Okt. 2009 - Mai 2011
Digital Marketing
Instituto INFNET
SEO, SEA, Analytics, E-commerce
Sprachen
Englisch
Gut
Spanisch
Gut
Portugiesisch
Muttersprache
Deutsch
Grundlagen