Lucio Regner

Shipping ideas that Impact our biggest global partners, as well as 3 billion + people on Meta's Family of Apps. Passionate about making brands successful in an open and connected world.

//English (Full professional proficiency) //Portuguese (Native or bilingual proficiency) //Spanish (Elementary proficiency) //German (learning [C.2.1], but I heard life is too short to learn German)

•Development & roll-out of local & regional executions across Germany & Europe. Demonstrated creative success to lead creative teams, concept, develop and present campaigns, cross-platform & integrated concepts, print, OOH, POP, PR, broadcasting for all media, websites, online activations & advertising, social media, Facebook apps & activations, mobile. •Interim CD team for the last 6 months overseeing all accounts & new business, leading the creative dept., design studio & multi-functional teams.

Invited Professor speeching about integrated campaigns.

•Helped JWT to be in the creative lead of the Brazilian market (top 5) & very profitable (top 3). Development & roll-out of local, regional & global executions: Brazil, U.S., LatAm, Europe & Asia. Concepting, developing & presenting campaigns, using multiple disciplines: print, OOH, design, POP, digital strategy, broadcasting: radio-TV-cinema-online, leading “IMC plans” to deliver consistent executions for websites, online ads & activations, social media, guerilla, PR... •2007, nominated JWT High Potential.

In 2007 I was honored as a member of JWT's High Potential Group, one of 50 leaders hand selected from across the globe. (JWT is one of the world's largest advertising agencies, employing around 11,000 people working in over 200 offices in more than 90 countries).

This was a creative entrepreneurship with my 2 sisters. Both doctors and me as an art director, at that time, we created a trendy fashion accessory brand as a side project outside our careers. We produced exclusive, customized, handmade accessories.

•Concepting, developing, presenting campaigns and executions: print, OOH, design, POP, events & fairs, radio, TV, cinema, online strategies and executions in the pre-youtube era, when viral videos were sent by email as *.mpg files. •2005, won TV Globo’s Professionals of the Year Award, in the national category. A rare thing to happen with an agency outside São Paulo. •Helped Escala to be agency of the year in the major award show of its market 5 times in 8 years. Winning GP, Gold, Silver & Bronze awards.

Around 2003, me and some friends, we founded the Club of Young Creatives of Porto Alegre. A creative association with the aim of prepare and evolve the rising creatives of our local advertising industry through trainings, bring speakers, making events. A place where everyone could exchange experiences, learn and get better prepared to face the market. We accomplished some really cool things for the creative community, like sending for the first time ever a delegate to the Cannes Lions Festival.

Advertising & Marketing