Madhumita Bhattacharya

Improved lead generation using content & SEO strategy by 5% month on month over 6 months with limited investment. Identified B2B and B2C customer personas & journeys to ensure contextual product Sales enablement and Customer On-boarding Pricing: Gather & analyze market data, understand customer purchase behaviour & plan pricing strategy for India, UK and the US.

Analyzed market scenario, investigated product fit & proposed & executed product positioning to on-board 5 B2B customers in India. Defined brand identify & guidelines. Ensured uniform Brand execution across all channels of media. Analyzed user buying patterns, launched & executed promotional campaigns to increase B2C sales by 8% over 45 days. Successfully on-boarded 20,000+ B2C consumers for Vendekin App in a span of 6 months.

Business Strategy: Lead for Enterprise, Network Services, created & launched a new marketing communications strategy for FY 2017 enabling vertical to reach its target of 39 Bn USD. Digital WiFi: Created and executed the marketing plan to launch a new product in alliance with partner Mojo Networks in December 2018. Led a cross functional team to create solution & win a 30+ Mn USD deal with the largest Japanese Pharmaceutical company

Marketing & Business development lead for flow meters across India (Turnover 2014: USD 15.4 Mn). Proposed, created, implemented and managed a solution to reduce the lead time of flow meters by 2 weeks thereby directly increasing monthly revenue by 8% at Siemens India. Pricing: Created & managed pricing for 3000+ varieties of products to ensure 8-10% profit margin on a quarterly basis.