Madlen Falk

Angestellt, Performance Marketing Manager, iwoca Deutschland GmbH

London, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

Online Marketing
Performance Marketing
Brand strategy
Marketing strategy
Paid Search
SEO
Motivation
International experience
hands-on mentality

Werdegang

Berufserfahrung von Madlen Falk

  • Bis heute 9 Monate, seit Sep. 2023

    Performance Marketing Manager

    iwoca Deutschland GmbH
  • 1 Jahr und 2 Monate, Aug. 2022 - Sep. 2023

    Growth Marketing Specialist

    Anyfin
  • 1 Jahr, Aug. 2021 - Juli 2022

    Influencer Marketing Manager

    Anyfin
  • 7 Monate, Jan. 2021 - Juli 2021

    Sales Volvo Trucks

    Robert Bosch AB

  • 3 Jahre und 3 Monate, Juli 2017 - Sep. 2020

    Office of Senior Vice President Sales Trucks, Busses and Large Engines

    Robert Bosch GmbH, Stuttgart

  • 6 Monate, Feb. 2017 - Juli 2017

    Project “Digital Marketing and Sales”

    Robert Bosch GmbH, Stuttgart

    > Support of the introduction of a chatbot in Bosch-wide customer service > Bachelor Thesis “Acceptance artificial intelligence chatbots in customer service – An empirical analysis based on the implementation of a chatbot at the Robert Bosch GmbH“

  • 4 Monate, Aug. 2016 - Nov. 2016

    Gasoline System Plant Controlling in Ho-Chi-Minh-City, Vietnam

    Robert Bosch Vietnam Co., Ltd.

    > Business Partnering for departments > Expense claim checking > Supporting automation of expense claims and purchase requisitions (preparing concepts and presentations for management) > Corporate social responsibility projectleader: Used hardware sale > Preparation and presentation of controlling training

  • 4 Monate, Mai 2016 - Aug. 2016

    Diesel Systems Business Unit Controlling

    Robert Bosch GmbH, Stuttgart

    > Preparing the Business Strategy Review for BU2 (Presentations for strategic meeting) > Analyzing Bridges and providing strategic advice for BU2 > Intensified work with PowerPoint, especially diagrams > Thesis “Key Performance Indicators in Strategic Long Term-Planning – A Case Study Analysis on KPIs within the Business Unit Strategy review at Bosch”

  • 7 Monate, Juni 2015 - Dez. 2015

    Marketing and Sales Business Consulting; Digital Marketing Team

    Robert Bosch GmbH, Stuttgart

    > Thesis “E-Commerce – A Case Study Analysis of Cultural Impact on Online Shop Concept Requirements based on Bosch in China” > Development of a concept for Bosch online shopping App for China > Preparing the stall for an internal fair > Performance reviews for the Bosch customer service

  • 3 Monate, Jan. 2015 - März 2015

    Car Multimedia Technical Purchasing Department

    Robert Bosch GmbH, Stuttgart

    > Preventive quality testing for new materials > Reviewing technical drawings > Supporting the organisation of a supplier fair

Ausbildung von Madlen Falk

  • 1 Jahr, Aug. 2020 - Juli 2021

    International Marketing

    Jönköping International Business School

  • 5 Monate, Jan. 2016 - Mai 2016

    Business Administration

    Edinburgh Napier University

    Semester Abroad

  • 3 Jahre und 1 Monat, Sep. 2014 - Sep. 2017

    International business

    Duale Hochschule Baden-Württemberg

    > International Finance and Controlling > International Marketing

  • 7 Jahre und 11 Monate, Sep. 2005 - Juli 2013

    Allgemeine Fachhochschulreife

    Gymnasium Ebingen

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Grundlagen

  • Schwedisch

    Gut

Interessen

Sports
Reading

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