Dipl.-Ing. Maik Lange

- Explorer von neuen digitalen Kanälen mit Fokus Kundenaktivierung, Erlebnis, Aufbau von Beziehungen - Prototyping von Use Cases und neuen Kundenservice Modellen - Entwicklung von Digital Channel OKRs and Performance KPIs, Auswertung und Deutung von Kundenfeedback, Insights - Transformation und Integration von neuen Digitalen Kanälen und deren Möglichkeiten - Aufbau von strategischen Partnerschaften im Bereich Digital Channels - Gestaltung und Strategie von Digitaler Multi Channel Mix

- Transfer Customer Activation Vision / Strategy Plan into Multi Channel Performance Concept - Management of relevant Multi Channels (Websites, Social Channels like Facebook, YouTube, Instagram, Twitter) - Agency and Partner Managment to reach defined ROIs (Customer Satisfaction - NPS, KPIs, Benchmarks) - Performance Tracking (GA360, SEO, SEA, Social Media Tools) - Insight and Recommendation Management to drive agile performance management - Motivator to follow the customer centric approach

- TrendScout to identify potential internet & online marketing Services - Conception of Methods to drive Internet Marketing Services (SEO / SEM Method) - Scout for professional Partnering Evaluation with focus on SEO, SEM, Internet Marketing Campaign Management & Mobile Services (mobile readiness & apps) - Online Marketing Multi Channel Management (Marketing Campaign Builder Conception)

- Search Engine Optimization & Marketing for Internet Websites ( Best Practice Concepts) - Web2.0 (Life Cycle Management) - Online Marketing Innovation Projects (Campaign Builder, Markting Brand Places) - Affiliate Marketing ( Concept & Strategies to use Google AdWords, Google & Facebook Places) - Mobile Readiness (Web APP, Native APP) for Brand Website - TrendScout for new Web2.0 / Social Technologies (location based social marketing commerce services) - Generator of new ideas & innovation

Projektmanagement Marketing Wirtschaftsinformatik