Manuela Ufer
Bis 2022, Marketing Innovation Manager, Arla Foods Deutschland GmbH
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Manuela Ufer
2 Jahre und 1 Monat, Juli 2017 - Juli 2019
Marketing and Innovation Manager
Atlantic Multipower Germany GmbH & Co. OHG
Strategic and operative marketing management of the sports nutrition brand Champ as well as the diet brand Multaben Leadership of innovation management, innovation process and launch planning
1 Jahr und 3 Monate, Apr. 2016 - Juni 2017
Marketing Manager
Atlantic Multipower Germany GmbH & Co. OHG
Strategic and operative marketing management of the sports nutrition brand Champ as well as the diet brand Multaben with the objective of the modernization and turnaround of the brands Development of communication strategy with focus on digital
2 Jahre und 2 Monate, Feb. 2014 - März 2016
Senior Brand Manager
Atlantic Multipower Germany GmbH & Co. OHG
Brand and product management of the sports nutrition brand Multipower Repositioning of the brand (new logo, CI, packaging design, communication strategy with focus on digital)
10 Monate, Apr. 2013 - Jan. 2014
European Brand Manager
Atlantic Multipower Germany GmbH & Co. OHG
Responsible for the brand strategy for the segment Fitness and Professional, innovation management, portfolio- and product management Development and execution of European campaigns (online and offline)
1 Jahr und 3 Monate, Jan. 2012 - März 2013
Brand Manager
Unilever DACH
Brand Management of the Lipton Hot Tea business in DACH Development of the business in Germany Responsible for the planning and execution of annual marketing plans
9 Monate, Apr. 2011 - Dez. 2011
Global Marketing Manager
Unilever UK Ltd.
Brand Development for an innovation in the hot tea category (brand positioning, brand visualization incl. logo and pack design, consumer research, marketing mix) Leading a market test launch in UK and NL
1 Jahr und 7 Monate, Sep. 2009 - März 2011
Product Manager
Unilever Deutschland GmbH Foodsolutions
Product and portfolio management for the hot tea category Business Development in the foodservice market with key accounts
2 Jahre und 4 Monate, Mai 2007 - Aug. 2009
Assistant Product Manager
Unilever Deutschland GmbH - Foodsolutions
Product and portfolio management for Knorr and Rama Cremefine for the foodservice market
2 Jahre, Jan. 2004 - Dez. 2005
Assistent Manager Marketing&Sales
profine GmbH
2 Jahre und 3 Monate, Okt. 2001 - Dez. 2003
Country Assistant Manager
KBE GmbH
Ausbildung von Manuela Ufer
3 Monate, Juni 2006 - Aug. 2006
ISUP - International Business
Copenhagen Business School
1 Jahr und 2 Monate, Jan. 2006 - Feb. 2007
International Business
Macquaire University, Sydney
3 Jahre und 1 Monat, Okt. 1998 - Okt. 2001
BWL
ASW – Berufsakademie Saarland
International Marketing
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Spanisch
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