Marcelo Martins
Angestellt, Product Design Director, CoinZoom
Salt Lake City, Vereinigte Staaten
Über mich
As a strategic leader, I set the bar high on UX & UI practices using the Design Thinking process to build digital fintech products. I enjoy collaborating with other business leaders to learn and build a culture that brings innovation, ownership, and autonomy to execute a product vision and an implementation strategy to deliver engaging digital products through web and native apps.
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Berufserfahrung von Marcelo Martins
Bis heute 3 Jahre und 3 Monate, seit Feb. 2021
Product Design Director
CoinZoom
- Setting a high bar on UX strategy, research & iterative design of web & native crypto fintech products; - Collaborating in Design Sprints iterations & prototyping through storyboarding, ideation, prototyping, usability testing, and data analysis to validate User feedback; - Collaborating on product and feature enhancements; - Researching, Designing & delivering CoinZoom's NFT Marketplace; - Adding customer feedback and app rating survey to improve app features & increase app store rankings;
7 Jahre, März 2014 - Feb. 2021
Product Design Director
Global Payments, Inc.
- Collaborated with executive leadership, stakeholders, and other cross-functional teams; - Set the product vision, created roadmap & implementation strategy for the team; - Provided design leadership, hired & coached multi-disciplinary UX team members; - Closed skill gaps & aligned team resources to business needs & expectations; - Collaborated with Product, Engineering & Marketing to conceptualize & design SAAS apps; - Used research, sketching, storyboarding & prototypes to build data-driven products;
7 Jahre und 6 Monate, Okt. 2006 - März 2014
Head of User Experience Design
Merrick Bank, Inc.
- Collaborated with other Leaders to iterate on new products and features; - Researched & redesigned 2 credit card journey flows & generate over $48.2M in revenue in the first quarter; - Suggested & used re-marketing strategies to retarget customers who failed KYC; - Managed the product design of 6 different financial products and 1 mobile app; - Managed Google Analytics, Adobe Experience Manager, and Adobe Target; - Researched, implemented, and managed mass email marketing application & server.
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English
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Portugiesisch
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Spanish
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Italian
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French
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