Dipl.-Ing. Marco Praetorius

Running an experimentation programme with ~6 CROs on ~9 IU Group websites for all IU markets worldwide.

Various customers from D & CH in areas such as lead generation, e-commerce, online consumer goods, SAAS companies, as well as transactional and subscriptional online entertainment. • Consulting on conversion optimisation, UX research & UX design • Webinar speaker • Landing page concept/creation/optimisation • Customer Journey optimisation • SEA account management (previously, now not anymore)

In a core strategy team alongside the CEO and another colleague. Focused on optimisation, we overhauled our agency's website and enhanced the landing pages for our extensive 2,000+ client base. • Professional leadership in UX & CRO • Advising & consulting with executive management on UX & CRO • Conceptualising optimisation strategies for customer LPs • Accompanying and designing the new pages of the website relaunch to improve customer acquisition • Designing materials to boost the sales team

Managed quantitative/qualitative research aiding five product teams. • Testing: Both qualitative and quantitative testing • Design & Prototyping: Conceptualisation, UI/UX design, interaction design, and prototyping • Process Management: Establishing processes, requirement management, and Kanban management • Stakeholder Engagement: Stakeholder management, coordination, and communication • Project Oversight: Prioritisation and planning

Joined Maxdome GmbH / ProSiebenSat.1 Media SE as a temporary replacement, later transitioning to a full-time role for 11 months due to my contributions. • Managed prospect & user optimization • Conducted a/b tests for conversion and UX improvements • Pre-launch testing of new portal features • Provided regular reports and consultancy to stakeholders • Oversaw quality from external agencies • Conducted qualitative testing • Handled Jira Kanban Board Management and Confluence documentation

Advanced from intern to junior at Second Elements GmbH & Co. KG, managing client projects and contributing to the agency's website. • Managed AdWords, offered client support. • Conducted UX consulting, conversion optimization, and A/B, MV testing. • Led migration from self hosted servers and Microsoft to Google Apps for Business; addressed technical tasks and maintained the agency's website. (Note: Role ended as scheduled due to business division discontinuation.)

Led individualised workshops in web design & development.

IT Consulting: Provided IT administration support and consulting for VAMV Münster und Umgebung e.V.

Adobe Creative Suite workshops: Conducted specialized one-on-one workshops.

Engaged with oncampus GmbH, Lübeck as a Multimedia Development working student, also completing two university internships for practical E-Learning experience. • Project Leadership: Developed a browser-based learning game for supply chain management • Multimedia Creation: Produced graphics, illustrations, and Flash interactions • Programming: In ActionScript 2 and 3 • E-Learning Analysis: Evaluated elearning tools • Quality Assurance: Proofread content for clients, including Dräger & Bäckerei Junge

Notendurchschnitt: 1,5 - Multimedia Konzept und Design (Interface, Web, Print, Audio, Video, 3D), Human Computer Interaction, Software Engineering, Programmierung