Maria Claudia Airainer
Bis 2020, Senior Brand Manager, Nestle UK Ltd
London, Vereinigtes Königreich
Werdegang
Berufserfahrung von Maria Claudia Airainer
Bis heute 3 Jahre, seit Juni 2021
Strategic Brand Advisor
The Felix Project
Bis heute 4 Jahre und 1 Monat, seit Mai 2020
Senior Brand Manager / Health Marketing Manager / FMCG
FMCG / Pharma / OTC / SMEs
Providing interim consultancy and marketing services to businesses: leading/ delivering branding and repositioning; strategic marketing planning; insights analysis to identify growth opportunities; route to market and engagement strategies.
4 Monate, Feb. 2022 - Mai 2022
Senior Brand Manager (Interim) Respiratory
AstraZeneca UK
Development and delivery of brand campaign to healthcare professionals incl. new branded materials; top-tier clinical Key Opinion Leader meeting; patient liaison; strategic messaging alignment.
4 Monate, Sep. 2021 - Dez. 2021
Interim Brand Consultant
Cycle Pharmaceuticals
Responsible for managing brand design, brand consistency, marketing strategy and collaterals for NPD projects ensuring on time delivery of product launches.
5 Jahre und 6 Monate, Sep. 2014 - Feb. 2020
Senior Brand Manager
Nestle UK Ltd
Infant & Maternal segment - Functional formula/ supplements. Created added category and brand value through re-targeting, repositioning and re-focused channel strategy. Developed and drove the annual and long term brand & portfolio strategy through innovation, renovation and step-changed audience engagement. Responsible for all aspects of brand management incl P&L, insights & commercial data analysis, channel and pricing strategy, digital influencer/ consumer engagement and product innovation pipeline.
8 Monate, Jan. 2014 - Aug. 2014
Nutrition & Health Marketing, Brand Development & Comms Strategy Consultant
FMCG companies and SMEs
7 Monate, Juni 2013 - Dez. 2013
Account Director Healthcare (ftc)
Waggener Edstrom Worldwide
Re-establishing client account and relation following major account changes. Responsible for account management in strategy and operations; issue and budget management; preparation of 2014 PR plan; healthcare new business opportunities in EMEA team; local team leadership and talent acquisition
2 Jahre und 5 Monate, Aug. 2010 - Dez. 2012
Nutrition & Health Manager and Category Brand Champion
UnileverDeveloping and managing value adding campaigns for brands / categories through health & nutrition; driving strategic brand development, cross-regional category development initiatives and claim endorsement; launch & management of health influencer campaigns & strategic partnerships; strategic and tactical KOL & stakeholder relations; driving cross-regional category development initiatives; image/ credibility campaigns
2 Jahre und 5 Monate, Sep. 2007 - Jan. 2010
Health Marketing Manager
Danone UK Ltd
Launch of the marketing campaign to healthcare professionals, resulting in significant brand and category endorsement; development of strategic and tactical KOL and stakeholder relationships and endorsements backing both marketing strategy and issue management; stakeholder advocacy; clinical trial strategy & translation into relevant communication; consultancy and support on EU dossier; claim development and validation; international KOL networking
4 Jahre und 8 Monate, Jan. 2003 - Aug. 2007
Senior Health Marketer & General Delegate of Danone Institute Foundation
Danone GmbH
Managing marketing relevance and credibility campaigns in strategy & tactics; impactful and relevant healthcare professional programmes targeting > 70% of national GPs; strategic and tactical KOL and stakeholder advocacy and endorsement; CRO/ research cooperations; 3rd party clinical trial consultancy; claim validation & approval procedures
4 Jahre, Jan. 1999 - Dez. 2002
Health Marketer, General Delegate for Danone Institute Foundation
Danone GmbH
Marketing consultancy on health & nutrition strategy and claims; development of marketing concepts; initiation and management of expert circles; cooperation with relevant professional bodies and organizations. Strategy and tactics for non-profit organization.
Ausbildung von Maria Claudia Airainer
2 Jahre und 7 Monate, Dez. 2012 - Juni 2015
Professional Diploma in Marketing
The Chartered Institute of Marketing, UK
5 Jahre und 9 Monate, Okt. 1984 - Juni 1990
Nutrition Sciences - Master Equivalent
Technical University of Munich
Economics; Physiology & Anatomy; Communications; Eating Attitudes & Behaviour; Human Nutrition & Metabolism; Disease Prevention; Food ingredients & health benefits; Law; Food Technology; Social impact
Sprachen
Englisch
Fließend
Französisch
Gut
Spanisch
Grundlagen
Deutsch
Muttersprache