María José Rodríguez Santana

Top Management Team International Head PR and Communication Manager • Design, coordination and strategic communication developer. Public Relations and Brand of Groupalia. 360º strategic (B2B-B2C) with the Marketing team, (Offline y Online). Social Media Strategic coordination with CRM, SEO and SEM team. • Project Manager: Intranet, Groupalia Travel Launch, Groupalia Retail Launch. Public Relation Plan with influencers and stakeholders: partners, staff, users, banks, investors and business angels. •

Head of Communication, PR and Reputation Groupalia. Coordination of projects that influence perception and positioning of the company in the market. SEO Campaigns, Social Media, and Web Front support team online Marketing and Sales CRM campaigns, and sales promotion. Relations with individual stakeholderes (B2B, B2C): employees, partners, customers, banks, investment advice and industry players e-commerce. Event Management. Recruitment, training and management of International Department in: Italy

Design strategies and communication plans • Promotion campaigns and product positioning / brand • Campaigning and external events: launching new products and repositioning brand both online and offline • Campaigning and internal events: internal communication, support HR Dept. and CSR. • Project Management and campaigns online and off-line. Approach, strategy, conceptualization, creation, development and monitoring Clients: Microsoft Europe- Customer and Partner Experience Area (CPE)- web co

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