Maria Leonteva
Selbstständig, Independent Marketing Strategy Consultant, Leonteva Consulting
Remotely, Türkei
Über mich
An accomplished and dynamic Marketing Leadership Strategist with over 15 years of experience driving impact across various industries. Expert in creating innovative digital strategies, executing effective go-to-market tactics, and developing strong brands. MBA-qualified with a focus on data-driven optimisation and ROI enhancement. Demonstrates a proven track record of successfully building and leading high-performing teams in fast-paced and complex environments. Seeking to apply my vast experience and strategic insight in a senior marketing leadership role in Europe, I aim to drive impactful innovation in a forward-thinking company. EXPERIENCE: ➜ 20+ years in strategic leadership across manufacturing, retail, transportation, and business services. ➜ 13+ years in Marketing Strategy, Digital Marketing, Brand Development, Process Improvement and Project Management. ➜ Global experience in CIS, Spain, Czech Republic, Russia, Turkey, Taiwan, and China.
Werdegang
Berufserfahrung von Maria Leonteva
Bis heute 10 Monate, seit Aug. 2023
Independent Marketing Strategy Consultant
Leonteva Consulting
Providing strategic leadership in marketing, specialising in brand development, digital innovations, and data-driven solutions. Focused on enhancing customer engagement and optimising marketing effectiveness through advanced technology utilisation.
3 Jahre und 1 Monat, Aug. 2020 - Aug. 2023
Chief Marketing Officer
Promoil
Drove marketing revenue from $0.8M to $14M with an ROI surge from 54% to 550% by orchestrating comprehensive market research, strategic initiatives, brand building, l product launches, streamlining sales processes, and optimising resource allocation. Executed digital marketing campaigns, resulting in a 12% growth in brand awareness, a 160% surge in website traffic and a 34% spike in social media engagement within one year. Streamlined event marketing and raised exhibit ROI > X7.
2 Jahre und 2 Monate, Juli 2018 - Aug. 2020
Business Growth Strategy Consultant
Promoil Group
Achieved a 6x increase in sales, improved lead-to-customer conversion rates from 0.9% to 5.8%, and reduced pipeline velocity by 34%. Coached executives and leaders to improve strategic planning and decision-making. Spearheaded initiatives to boost performance and innovation. Established a Data Analytics Centre and implemented a KPI/OKR framework to track performance against strategic goals.
13 Jahre und 4 Monate, Mai 2007 - Aug. 2020
Founder, Chief Executive Officer
Smart-M
Provided advanced consulting services in digital branding, marketing communication, business development, and transformation to help clients achieve sustainable growth. Authored and executed a 5-year strategic plan for a construction materials supplier, securing Board approval and steering organisational direction. Established a PMO and Centre of Excellence for Uralchem, enhancing project performance from 50% to 80% and receiving a council project management award.
1 Jahr und 1 Monat, Apr. 2006 - Apr. 2007
Director of Strategic Growth and Development
Global Group, Russia
Spearheaded a new market entry strategy into the agricultural sector, resulting in a 27% revenue increase within the first year. Implemented process optimisation initiatives that reduced operating costs by 16% while improving employee productivity by 34%. Enhanced brand position and market share through partnerships with industry leaders. Managed cross-functional teams and collaborated with internal and external stakeholders to achieve strategic goals.
1 Jahr und 2 Monate, März 2005 - Apr. 2006
Head of Sales and Marketing
Global Group, Russia
Achieved 12x revenue increase in 0ne year by Implementing a sales system, exploring new marketing channels, and optimising processes. Introduced a customer loyalty program and personalised engagement strategies, securing a 40% increase in repeat business. Championed a sales and service-oriented approach through effective coaching and team motivation, resulting in outstanding customer satisfaction scores. Lead a 22% increase in brand exposure via strategic events and programs.
1 Jahr und 9 Monate, Aug. 2002 - Apr. 2004
Senior Key Account Manager
United Heavy Machinery (OMZ)
Successfully won 3 large tenders to supply oilfield equipment to state oil companies in Azerbaijan, Uzbekistan, and Turkmenistan, overcoming intense competition and complex negotiations. Identified and capitalised on new market opportunities in the CIS region, significantly expanding the company's reach and client base in these strategic markets. Established and maintained strong relationships with key stakeholders, leading to repeat business and sustained revenue growth in a highly competitive sector.
1 Jahr und 3 Monate, Mai 1997 - Juli 1998
Proprietor, Local Liquor Shop Owner
Evita, Local Liquor Shop
Overseeing all aspects of business operations, including inventory management, customer service, staff training, and financial management.
1 Jahr und 3 Monate, Feb. 1997 - Apr. 1998
Sales Manager
XL Company
Introduced a premium alcohol brand to the HoReCa market and increased sales from one box to one shipping container per month.
Ausbildung von Maria Leonteva
3 Jahre und 8 Monate, Sep. 2007 - Apr. 2011
MBA Strategy
The Open University Business School
1996 - 2001
Business & Managerial Economics
Perm State Technical University (PSTU)
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Russisch
Muttersprache