Maria Worsch

-Responsible for a multi-million Euro monthly marketing budget & in charge of developing a sustainable/ scalable approach to growing the business -Creating a strong offline + video content strategy: planning, implementation + monitoring - TV, OOH, audio, video content, offline guerilla campaigns, events -Optimizing existing + testing new channels -Managing agency, partners & mediahouses (offer evaluation/negotiation processes) -Channel creative production + support -Teamlead Department

-Responsible for a multi-million Euro monthly marketing budget & in charge of developing a sustainable/ scalable approach to growing the business -Creating a strong offline + video content strategy: planning, implementation + monitoring - TV, OOH, audio, video content, offline guerilla campaigns, events -Optimizing existing + testing new channels -Managing agency, partners & mediahouses (offer evaluation/negotiation processes) -Channel creative production -Creative support for other channels

- Setup national and international TV campaigns - Support and consultancy on TV performance driven TV campaigns - TV Sync. with online, mobile & social media campaigns - National and international TV media group connections and knowledge

- Cooperation and Cross-cooperation management with high ranging partners of small and big businesses (Facebook, Newsletter, Barter, Events, Special Events, etc.) - Photo shooting conceptualization and implementation (fully fledged) - Brand and company conceptualization (PR and sales driven) - Controlling

Bloggerrelations- & Campaign Manager  Blogger Relation Management und Akquise in Bezug auf CPC, TKP und Affiliate Kampagnen, Redaktionelle Beiträge (Recherche, Kontakt, Ausführung)  Community Management  Aufsetzen und Durchführung der Social Media Strategie (facebook, twitter, etc.) - strategisches Denken auf einem state-of-the-art Level  Durchführung von Kampagnen im internen & externen E-Mail-Marketing  Strategische Analyse und Auswertung der Blogoshere

- Reception | support service for customers, visitors of the Transparent Factory - Standard | exclusive guided tours in German, English, Spanish - Contact person for all questions concerning the Transparent Factory and the VW Phaeton, Touareg, and Volkswagen CC - Individual customer support at receptions, gala dinners, and special events - Conceptualization and implementation of English, children’s and youth guided tours, training of fellow colleagues on the conceptualized concepts

 Marktrecherche,AnalyseUndStrategieentwicklung(z.Bsp.PlatzierungBerentzenim indischen Markt durch die Durchführung von Verkostungen am Zielmarkt )  Konzeptualisierung, Verhandlungen und Durchführung verschiedener Projekte für Berentzen India, Adidas Originals, die Deutsche Botschaft in Indien und die Europäische Union – Fähigkeiten: kritisches Denken, proaktives Arbeiten und immense adaptive Kreativität

 StrategischeAnalysederasiatischenHalbleiterindustrie-BeinhaltungvonClustering der asiatischen Halbleiterindustrie und Standortanalyse  Supply Chain Management: Lieferantenauswahl, Untersuchung und Klassifikation, Kontaktaufnahme, Vertragsarbeiten  Ergebnis: Abschluss drei Non-Disclosure-Agreements zwischen SMS GmbH und potentiellen Zuliefern  UmfangreicheundkomplexeRecherche-undAnalysefähigkeiten

 Daily press monitoring/ working with Adobe Photoshop Elements and Indesign  Updating magazine and address data base/ working with MS Access  Translation and proof reading (English and Spanish internal manufactory guideline)  Maintaining A. Lange & Söhne archives

Marketing

Internationally | practically oriented business | management programme with integrated stay abroad (Spain and India) Majors: Marketing, Supply Chain Management, Business Asia