Marina Ignateva
Angestellt, Innovations & Sustainability Lead, Arla Foods Deutschland GmbH
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Marina Ignateva
Bis heute 5 Jahre und 4 Monate, seit Feb. 2019
Innovations & Sustainability Lead
Arla Foods Deutschland GmbH3 Jahre und 5 Monate, Sep. 2013 - Jan. 2017
Brand Manager International Schwarzkopf
Henkel AG & Co. KGaA, Germany
• Responsible for 5th biggest Schwarzkopf coloration brand worldwide • New Brands Creation add. responsibility • Strong knowledge of mature & emerging markets (special focus UK, APAC, RUS) • New product development (concept ideation, product development, design, brand positioning) • Brand communication development (incl. Ideation, ATL briefing, TV shooting) • Projects steering among different company’s stakeholders/countries/cultures • Presentations for top-management
6 Monate, Apr. 2013 - Sep. 2013
Marketing Director Startup projects
Life.SREDA Venture Fund
Projects LifePay, MyApps
1 Jahr und 3 Monate, Jan. 2012 - März 2013
Brand Manager Maybelline NY & Colorshow
L'Oreal, Russia
9 Monate, Apr. 2011 - Dez. 2011
Junior Brand Manager Maybelline NY
L'Oreal, Russia
5 Monate, Nov. 2010 - März 2011
Manager-Trainee Program, Marketing Garnier/Maybelline NY
L'Oreal, Russia
4 Monate, Juli 2010 - Okt. 2010
Internship
Bacardi GmbH
Ausbildung von Marina Ignateva
2011 - 2012
PGDiploma in Marketing, Brand Management
State University — Higher School of Economics, Russia, Moscow
Diploma thesis “New brand & marketing strategy development for launching on a global FMCG market”
2009 - 2011
PhD in Economics
State University - Higher School of Economics, Russia, Moscow
(thesis not finished, qualification exams passed excellent)
2004 - 2009
MA in Economics
State University — Higher School of Economics, Russia, Moscow
Diploma thesis “Global subprime crisis consequences for Russian economy & governmental intervention”
Sprachen
Englisch
Muttersprache
Russisch
Muttersprache
Deutsch
Fließend
Französisch
Grundlagen
Italienisch
Grundlagen