Marina Rahmel

- to develop and implement the promotion strategy as a part of the brand strategy in cooperation with Brand Managers; - to plan the activities, mechanics, cost estimation, timing, geography, required POSM, product and other materials for the promotion; - to contact with the agencies, brief agencies and monitor the collection of proposals; - to monitor the implementation of the promotion by the agency at all stages; - to analyze promotion activities status and results

To create the companies sales strategy, to develop sales force, to develop distribution and retail, to prepare commercial proposals, to manage complex projects, to analyze the market, to control the product range, to coordinate the work of sales division, to communicate with the customers and suppliers, to manage the branches activities, to work out motivation programs for customers and sales representatives.

To build up distribution system of tobacco goods among strategic important wholesale customers and network retail; negotiation with the customers, payment controlling, price and discount strategy development, motivation programs for KA customers.

Strategic management in sales and marketing

Management & marketing