Mark Cross
Bis 2006, Director, Clinical and Applied Market Development, Applied Biosystems
Concord, Vereinigte Staaten
Werdegang
Berufserfahrung von Mark Cross
Bis heute 14 Jahre und 4 Monate, seit 2010
Head of Sales & Marketing
Biocare Medical
Responsible for Domestiic and int'l sales, mktg and Business Development for a small, entrepreneurial cancer and molecular diagnostics company.
2007 - 2010
Director of Mktg and Business Dev't
Biocare Medical
Created and managed Mktg and BD function. Re-vamp company positioning & look and feel. Originiated and negotiated key agreements that launched the company's first molecular diagnostic product lines.
2004 - 2006
Director, Clinical and Applied Market Development
Applied Biosystems
Managed the clinical diagnostics vertical, doubling sales in about 2 years. Presented strategies to the BOD. Identified, sized, and assessed new markets for mass spectrometry products within the clinical diagnostics (IVD) market, uncovering a $200M opportunity for business growth. Worked with sales and marketing teams WW to determine local strategies for developing this new market. Proposed and developed new products aimed at the clinical Dx market. Developed collaborations with corporations and academia.
Ausbildung von Mark Cross
Biochemistry
University of California at Berkeley
Sprachen
Englisch
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