Markos Grohmann

Part of Designit’s leadership team, running the research practice and managing the team. In charge of evolving research methods and approaches, to offer valuable insight for design teams and provide new opportunities for client organizations to innovate successfully.

Teaching a master-level module on innovation methods based on actual project challenges and supervising master-student diploma projects.

Planned and managed innovation projects to deliver human-centered insight, strategy and inspiration for clients such as Audi, Coca-Cola and BBVA leading to successful implementation. Projects include the development of a new drive-through system, creating a vision and strategy for the future of mobility and developing new retail services. Responsible for key client relationships and development of new projects.

Planned and taught the Applied Program for Entrepreneurship: a one-year course, which teaches a class of multi-disciplinary students and professionals the approach of design thinking based on actual client projects.

Freelance innovation consultant and researcher for a number of European innovation companies such as ReD Associates Copenhagen, diffferent Berlin, InnoZ (a Deutsche Bahn & Telekom think tank), T-Labs, Point Blank International and others. Key responsibilities covered planning and conducting research projects across global markets, leading clients teams and developing new learning into opportunities.

Strategic planning for Volkswagen accounts, which included the positioning of car brands, developing new campaign directions, conducting user and stakeholder research, re-designing and implementing internal processes and defining the Volkswagen corporate identity. Other clients include IKEA, Sennheiser and WELT Media Group.

Developed and implemented creative campaigns for key accounts of Procter & Gamble product range and UBS financial services. Main responsibilities involved client management, media planning as well as writing the creative brief, collaboration with creative department to develop new ideas and execute new campaigns.

Part of team, which managed the sporting logistics at the 2004 Olympic headquarters in Athens to equip all contracted athlete teams with necessary sporting equipment and material.