Markus Bühlmann

Entwicklung und Umsetzung von Paid-Media-Kampagnen und Media-Mix (On- und Offline) Media Kampagnenanalysen mit laufender Optimierung und Auswertung Digitales Brand- und Performance Marketing (SEO, SEA, Display-Ads) Digitale Transformation und Community Management Produkte- und Brand-Management (GTM, Positionierung, Analyse, Trendforschung) KPI basierende Steuerung sämtlicher Marketing-Kampagnen Budgetverantwortung Management externer Agenturen Internationale Unternehmenserfahrung Teamführung

Full MarCom responsibility with planning and execution. • Operational management of entire marketing and communications mix • Product and go-to-market management for consumer products and digital content propositions • Managing cross-functional teams in Switzerland and Austria • Expert understanding of mobile comms and its impact on consumer behaviour and marketing • Close press relationship to press (local spokesperson)

Full responsibility for the MarCom budget, planning and execution. Work independently, flexible, able to execute multiple projects at the same time, highly organized, attentive to detail. Implementation of Service proposition (e.g. Project leader for music related service launches in Switzerland and Austria). Close press relationship to press (local spokesperson)

- Above the line Marketing Communication planning within Switzerland - Senior Channel Marketing Management for global customer Units

- Senior Channel Marketing Management for global customer - Local adaptation of global marketing properties with different stakeholders - Project leader for all Sony Ericsson sponsoring related launches in Switzerland and Austria - Project leader for all Sony Ericsson music related service launches in Switzerland and Austria

- Full lifecycle management of mobile phones and services including launch mid-life kick and end-of life activities - Positioning of new products market launch and service integration - Forecast and budget responsibility for accessories in Switzerland and Austria - Promotions responsibility on point of sales integration in all channels - Product presentation and training's (internal / external)

- Full life cycle management of Communication-platforms and applications including launch, mid-life kick and end-of life activities - Positioning of new products and market launch - Forecast and budget responsibility - Product presentation and sales support

- Full life cycle management of mobile phones and accessories including launch, mid-life kick and end-of life activities - Launch of new product line in the Swiss market (ADSL-modems) - Retail and operator trainings, product positioning

- Full life cycle management of business DECT-Systems including launch, mid-life kick and end of life activities - Exhibition sales support - Pricing - Dealer trainings - Product presentation and support of the sales staff - Product demand planner - Technical integration and remote support

- Technical responsibility for business mobility solutions - Technical trainings - Technical onsite support - Product demand planner

- Organisation and assembly of road shows and retail events - Budget controlling

- Sales administration - Invoice processing and accounting support - Product demand planner - External sales support

- Leading Change - Problem Solving & Critical Thinking - Leading People - Driving for Results - Communication & Influencing - Visioning & Strategic Direction

- Online Concepts - Online Instruments - Online Trends

Diploma work - strategic marketing concept “The clean, reliable and user friendly bikes”

Diploma work: "ADSL – the tube on the Internet"