Marouf Ali
Freiberuflich, Digital Analytics & Tracking Consultant, Freelancer
Hamburg, Deutschland
Über mich
Digital Analytics & Tracking Expert with 12 years of experience in development and implementation of web applications with a strong focus on data collection and event modelling who specializes in building scalable and sustainable tracking solutions for Digital Analytics Systems.
Werdegang
Berufserfahrung von Marouf Ali
Bis heute 1 Jahr und 3 Monate, seit März 2023
Digital Analytics Consultant
netzstrategen GmbH
Bis heute 1 Jahr und 9 Monate, seit Sep. 2022
Digital Analytics & Tracking Consultant
Freelancer
• Conception & Tracking Implementation via Tag Management for Web Analytics Systems (UA, GA4) • Server Side & Client Side Tracking Implementation • Development of Custom Tracking Solutions via Javascript • Engineer Requirements and define KPIs/Metrics with Stakeholders • Requirements coordination and communication with Backend- and Frontend-Development as well as business Stakeholders • REST API Development to enrich Tracking & Data Pipelines • Data Analysis of Web Analytics Data & Action Recommendations
• Development of web applications and UI interfaces • Development of single page application with REST • Implementation of UI components in Storybook (a11y) • Conception & Tracking Implementation via Tag Management for Web Analytics Systems • Development of Custom Tracking Solutions via Javascript • Assurance of code quality through Story Reviews • Optimization/automation of development processes
• Development of web services and applications for online appointment bookings • Technical design and development of applications frontend/backend • Implementation of internal APIs • Development of Custom Tracking Solutions via Javascript • Automated testing using PHPUnit • Optimization and scaling of the system • Involvement in the entire development cycle
4 Jahre und 5 Monate, März 2010 - Juli 2014
Web Developer
bokonet GmbH & Co. KG
• Development of websites and online stores, up to programming of extensions of own software solutions • Development and template creation of CMS-based websites • PHP development of an in-house CMS • Implementation of web applications
2 Jahre und 6 Monate, Aug. 2010 - Jan. 2013
Trainee Digital Media Designer
RAPP Germany
• Training as a media designer in the field of design & technology • Training content was communication, planning and subsequent implementation • Development of CMS-based responsive websites • Development of display ads
2 Monate, Juli 2009 - Aug. 2009
Web Developer
BarterQuest, New York City
• Development of websites and online stores, up to programming of extensions of own software solutions
Ausbildung von Marouf Ali
2 Jahre und 6 Monate, Aug. 2010 - Jan. 2013
Trainee Digital Media Designer
Berufliche Schule für Medien und Kommunikation.
Sprachen
Deutsch
Muttersprache
Englisch
Fließend