Martin Krichbaum

Responsibilities: Leadership of six Global Category Buyers, Eight direct procurement categories for Performance Chemical applications, €120 million spend Experiences: Leadership, Procurement consulting, Negotiation support, Procurement Strategies & implementation, Internal Business Partner Relation Management, Single-Source-Management, supplier negotiation & contracting, legal expertise, price forecasting/market intelligence Project Management: Center of Expertise Contracting

Responsibilities: Strategical direct procurement of five raw material categories and two product groups for food & feed applications, €55 million spend Experiences: Procurement strategies and implementation, Internal Business Partner Relation Management, Single-Source-Management, supplier negotiation & contracting, legal expertise allocation, price forecasting/market intelligence, Procurement statement business investment Project Management: Center of Expertise Contracting, Procurement Communication Europe

Responsibilities: Global communication tasks including Event Management Experiences: Organizing safety events within BASF Group, steering of external and internal advertising agencies, cost controlling, communication strategy and implementation, developing media, coordination as staff member Project Management: Workstream head communication, planning & controlling EHS database, Leadership: Disciplinary management of trainees

Portfolio: Chemical intermediates Responsibilities: Commercial Product Management of one major commodity line, €137 million turnover / €60 million CM 1 per year Experiences: Steering of European business, product strategy and implementation, allocation concept, forecasting & budgeting, market/application & competitor analysis, pricing strategy according margin targets, profit & cost analysis, contracting Leadership: Functional management of Sales (price & margin management)

Portfolio: Chemical intermediates Responsibilities: Commercial Product Management of three product lines (one commodity, two specialities), €30 million turnover/ €6 million CM1 per year Experiences: Steering of European business, product strategy and implementation, allocation concept, forecasting & budgeting, market/application & competitor analysis, pricing strategy according margin targets, profit & cost analysis, contracting Leadership: Functional management of Sales (price & margin management)

Portfolio: Polymer chemicals Responsibilities: Regional Sales Management Eastern Europe, €11 million turnover per year Experiences: Key-Account-Management, developing emerging markets, distribution concept and implementation, use of CRM-Tools, market/application & competitor analysis, business/budget planning, Project Management Leadership: Functional management of Sales Representatives