Massimiliano Grigolini

Lead e-Com Country and Content Team. Country Team focus (10 FTE): drive profitable sales in 20 countries, ensure Omnichannel localisation, develop local opportunities in any eCom function. Content Team focus (4 FTE): Assets upload, internal search optimisation, customer journey optimisation. • Define Country Portfolio Management: strategy, investments, projects and ROI • Guide the international expansion • (Youngest) member of eCom board.

Leading European e-Com Country Management and Content team. Define 3 years Plan per country. Develop e-Commerce strategy, together with all stakeholder, ensure local implementation. • Maximize countries results: business profitability and budget control • Foster country synergies, Omni channel approach and new opportunities • Lead a team of 9 Country Managers and 4 Content Managers • Part of e-Com board and influencer in countries boards

Leading DACH & PL e-Com Country Management team. Develop and implement a tailor-made e-Com country strategy based on: targets, products, market specifics and store alignment. Standardize cluster's KPIs, targets and reports. Internalize and structure the Content Team. • Maximize countries results: business profitability and budget control • Foster country synergies and Omni channel approach • Lead a team of 4 Country Managers and 2 content managers

Launch of the Switzerland e-Com in partnership with IT and Logistic departments. Develop a Marketing digital strategy across Switzerland in order to increase sales and maximize profits, in collaboration with stores. • Responsible for seasonal marketing budget allocation and ROI • Responsible for sale generation model • Daily managing of internal interfaces and external agencies • Lead the Swiss team

Develop a Marketing digital strategy across Italy in order to build brand awareness and increase sales. • Responsible for seasonal marketing budget allocation and ROI • Responsible for sale generation model • Daily managing of internal interfaces and external agencies • Lead the Italian Team

In charge of the several projects for the EU gambling website Bet3000. E-CRM incentive model competitor analysis for South European markets KPIs standardization and dashboard definition in Google Analytics cross database analysis for new stores opening in Germany.

Marketing

Marketing