Maxim Sergeev

Bis 2015, Senior Brand Manager – Europe (HQ); Zurich, Switzerland, MONDELĒZ INTERNATIONAL (formerly Cadbury LLC; Kraft Foods)

Hamburg, Deutschland

Über mich

Marketing expert with 15 years of experience in all aspects of classical marketing mix and in depth knowledge of new product development, innovation, business case preparation, portfolio, pricing, research, design development as well as go-to-market strategy development. Proven track record in bringing to the market/-s a broad spectrum of innovations (line extentions, limited editions, break through products and platforms), while leading large cross-functional teams of R&D, trade marketing/sales, supply chain, local marketing etc though out innovation process. Passionate about building powerful high performing teams to create value on personal and organizational levels. Team work for me is a recipe for success and I am well known to bring people together from different parts of corporations to achieve strong results.

Fähigkeiten und Kenntnisse

Strategic planning
Innovation
marketing full cycle planning and execution
new product development
consumer insights
equity
communication
brand architecture
cross functional collaboration
Gum
commitment
People
Produktmanagement
Marketing management
Direktmarketing
Management
Product
Retail
Project Management
Market Research
German
Branding
Advertising
Leadership
Business administration
English Language
Product Marketing
MS Office
Marketing strategy
Marketing Planning
Product launch
Advertising planning
Business Economics
Branch Management
Responsible
Creativity
International experience
Intercultural competence
Analytical skills
Presentation skills
Leadership skills
Organizational skills
Team Management
Team leadership
innovation
Innovation Management
Product Innovation
Innovation Strategy
New Product Development

Werdegang

Berufserfahrung von Maxim Sergeev

  • Bis heute 7 Jahre und 1 Monat, seit Apr. 2017

    Senior Product Manager impulse, Business Innovation & Development

    Ferrero Deutschland
  • 3 Jahre und 10 Monate, Aug. 2011 - Mai 2015

    Senior Brand Manager – Europe (HQ); Zurich, Switzerland

    MONDELĒZ INTERNATIONAL (formerly Cadbury LLC; Kraft Foods)

    Responsible for defining and delivering European and CEE marketing strategy and innovation for leading gum brands: Hollywood (#1 in France), Stimorol (#1 in CH, Nordics), Trident (#1 in Southern Europe), Dirol (#2 in Russia).

  • 3 Jahre und 11 Monate, Sep. 2007 - Juli 2011

    Senior Brand Manager GUM (multiple brands)/coffee (JACOBS)

    CADBURY RUSSIA and CIS/KRAFT FOODS (after acquisition)

    Leading agenda for gum category accounting for ca. 300 MEURO in retail prices business and afterwards coffee (ca. 600 MEURO business in retail prices) with regards to key brand and category related activities: communication, innovation, business planning, execution excellence and cross-functional collaboration to drive results. Management and development of direct reports (3 people) with budget reaching up to 50 MEURO..

  • 1 Jahr und 4 Monate, Juni 2006 - Sep. 2007

    Brand manager

    Henkel AG & Co. KGaA

Ausbildung von Maxim Sergeev

  • 2 Jahre, Jan. 2016 - Dez. 2017

    Business Administration

    Rotterdam School of Management

    Graduated with Dean's Honour in the top 10% of the class

  • 4 Jahre und 11 Monate, Sep. 2000 - Juli 2005

    Management

    Saint Petersburg State Technical University (Politeh)

Sprachen

  • Russisch

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Gut

Interessen

Skiing
basketball
photography
traveling
reading
cycling.

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