Mert Gursoy

Execute loyalty programs targeting on-trade intermediaries Execute on-premise and off-premise trade campaigns Execute category related development programs Support brand visualizations at key sales outlets.

Planned, developed and implemented strategic design of 360 degree marketing plans. Accomplished fiscal planning and budget management of all respective brand activities. Managed day to day contact with the PR Agency, ATL Advertising Agency, BTL Advertising Agency, Media Planning and Procurement Agency, Interactive Agency. Led the development of promotional support materials for agreed trade promotional activities including On, Off and Key Account Channels.

Accomplished fiscal planning and budget management of all respective brand activities. Managed BTL/ATL advertising processes in coordination with creative agencies, Managed seasonal events (dealer meetings, shopping mall activities, Subaru Rally Team activities ( STRT ), press meetings, Auto Show Exhibition)

Managed daily work plan of creative team, Followed up printing/production processes,