Natalie Werner

• Driving the creative vision & forming the creative strategy • Owning & shaping the corporate identity as well as maintenance/quality control across all consumer touchpoints • Leading the creative team (editors, designers, videographers, agencies, freelancers) • Project, budget, capacity planning & prioritization • Leading creative development for campaigns & consumer activations • Cross-functional collaboration with On-site, Private Labels, Buying, Sales, Legal, Marketing, Brand/PR • Planning photo shoots

• Leading the Content, Design, Photo & Video Team • Project management, prioritization, process optimization, budget responsibility • Responsibility for the creative philosophy & the quality of output across the department • Developing ideas for creative campaigns & pitching concepts to management team • Overseeing projects, keeping to deadlines & signing off on these projects before they are presented • Close collab with On-site, Sales, Marketing, PR, Brand, Private Labels • Planning/supervising shootings

My tasks included the creation and design of magazine articles, SEO texts, newsletters, banners, product descriptions and other content in the areas of product, own brand, marketing and community management. I was leading a team of four people.

From February 2013 to June 2014, I worked as a freelance editor for the online shop AMORELIE. Here I was mostly responsible for writing magazine articles, SEO texts and product descriptions.

As Managing Editor at Planet Prestige, I was in charge of the accompanying online beauty magazine "The Prestige". My tasks included managing the magazine, organisation and conception, researching topics, writing texts and coordinating texts with clients, as well as creating editorial plans and briefing editors. In addition, I took on tasks in the areas of PR, marketing and art direction that went beyond my actual area of responsibility.

At GLOSSYBOX, I worked for the online beauty magazine "GLOSSY Mag". For the most part, I helped with the editorial planning of the magazine and the research on various topics, as well as with the implementation of images and texts into WordPress. In addition, I was also responsible for the independent and complete creation of editorial content.

For the Berlin Shopping-Guide, I was largely responsible for the editorial planning of the magazine and the website, the research on various topics as well as the independent and complete creation of editorial content.

My tasks mostly included researching new topics and writing the corresponding articles for the different sections of the portal as well as writing new blog articles. Furthermore, my work at Modeopfer110 included the research of national and international fashion labels including the creation of their profiles, the implementation of images and texts into the content management system (Typo3) of www.modeopfer110.de as well as the maintenance of the blog www.modeopfer110.de/news.

I was mainly responsible for the editorial planning of the magazine, the research on various topics as well as the independent and complete creation of editorial content. Under professional and real working conditions, I was able to contribute my conscientious and cooperative way of working to a well-functioning team.

The internship in PR and marketing at the Berlin label "Lapàporter" and the "Temporary Showroom" allowed me to expand my knowledge beyond the journalistic field. First and foremost, I helped the team with all organisational matters as well as with the public relations of the label and the showroom. This included writing cover letters and press releases as well as contacting the relevant press offices in writing and by phone.

Fashion Journalism, Journalism, PR, Marketing, Cultural History, Visual Communication, Fashion Design, Fashion History, DTP, EDP