Nathaniel Zenou

Leading the business development efforts of the Traffiliate platform, DSNR Media Group new post-click optimization platform, designed for the use of large advertisers, performance & digital agencies and optimization consultants. Traffiliate delivers an integrated management of the post-click optimization process, by matching the most prone to convert landing page to the most suitable pre-click ad profile.

Conceived to the entire idea and concept, prepared the market research and technology feasibility study, and defined the product. Hired the initial team, coordinated the fund raising campaign including business plan and, investor presentation. Built the first product generation, acquiring prospects and initiating marketing sales and channel plans.

Worked with the founders and CEOs of early stage startups to setup their initial marketing strategy, business development and sales penetration plan for the US. Participated in defining their revenue model, identifying the target customer, setting up the web site and eCommerce functionality. Worked on product definition and marketing requirements.

Shift focus to the USA to execute Amadesa US market penetration plan and build an initial US customer base. Responsible for US lead generation program using near zero marketing budget, including trade shows, direct marketing, cold calling and direct email campaign. Cultivating the leads and converting them into prospects, building US sales funnel, and closing contracts with customers such as Spark Networks, Hi5.com, PrivacyMatters, Tagged.com, Pfizer, QuoteZone.co.uk, SweetIM, 3Suisses group and more.

As one of four founding members of Amadesa, Inc. I started the company sales and marketing operation including creating and executing the marketing and sales plan, developing marketing collateral, built and managed the company web site, working with the other founders on product definitions. As I was responsible for the European market, I managed the French, Israel and UK beta program including identifying and acquiring beta customers, developed the value proposition and product offering material, deliveri

In CheckM8, Inc, an Israeli/American ad server technology vendor, I led French marketing activity and managed strategic accounts during all phases from acquiring the account, specifying implementation requirement to PM and R&D, the business negotiations and deal closure. Additional activities in CheckM8: - UK market research and analysis. - Planning UK market penetration strategy and plan.