Neha Shah

Assisted with marketing and public relations for launching iPhone/Android Applications. Managed social networks on behalf of clients. Conducted product research and monitored press coverage.

Promoted the purchase of premium music systems, headphones, and home theater systems. Resolved customer service issues. Consistently among highest performing contractors with over $29K in weekly sales, a 20% conversion rate (calls to sales) and 9.6% up sell rate).

Organized lobbying day on Capitol Hill for fifty University officials to advocate for federal hiring reform. Prepared briefing memos and policy briefs on federal hiring reform and education issues. Researched and scheduled sixty Congressional visits with Representatives, Senators, and senior staff.

Responsible for social media initiatives, including product launches and contests. Oversaw Twitter and Facebook day-to-day. Wrote metric reports on press coverage, social media activities, and the Bioware community. Increased Twitter followers by 140% Conducted online marketing research in competitive titles and the needs of the role-playing-game community, supporting the positioning of a new game for a success

Created a marketing campaign to increase company visibility for a local eco-friendly food services company. Pursued public relations opportunities in the DC and business press.

Marketed content to relevant national and local news sites. Conducted market research on politically active individuals, and monitored article/reporter coverage and placement. Created a marketing campaign using social bookmarking and Google Analytics, increasing web traffic, establishing new technologies and expanding both the number and demographics of readers.

Advised 65 first year students regarding personal, academic, and developmental issues. Resolved conflicts and communicated trends to administrators. Facilitated the formation and support of building-wide initiatives and groups. Developed knowledge of student development theories and practices.