Nora Nemeth

Berufserfahrung von Nora Nemeth

• Bis heute 10 Jahre und 9 Monate, seit Okt. 2013

  Trade Marketing Manager D-A-CH BENELUX

  Glanbia Performance Nutrition

  •Manage 2 sport nutrition brands in D-A-CH and BENELUX • Develop & execute trade marketing plans • Budget management • Work closely with the sales team to support commercial activity • Organise customer events and trade show presence • Manage external agencies • Manage POS, visibility • Marketing contact for distributors across the markets • Manage Social Media and ensure plans are aligned with the brand and trade marketing plans

• 2 Jahre und 1 Monat, Okt. 2011 - Okt. 2013

  Brand Manager - Western Europe

  DIAGEO

  • Manage the J&B whisky brand across Western Europe • Plan and execute a 360° Campaign • Manage the A&P budget • Agency Management Implement and execute marketing activities • Organise PR Events • Develop Sales Driver Toolkits • New product and limited edition product launch • Develop activation mechanics and visibility material • Evaluate performance of marketing activities and ensure it is an effective use of spend

• 9 Monate, Jan. 2011 - Sep. 2011

  Brand Activation Manager

  Diageo

  •Manage a brand activation test project in Berlin in the on-trade channel •Set up and own project KPI’s •Lead cross-functional teams to set the project for success •Manage external agencies (promotion, event and research agencies) •Lead the launch of a new product variant (Pampero Aniversario) •Manage A&P budget •Manage POS and visibility for the project •Provide monthly stakeholder reports on KPI’s •Ensure brand presence in a trade event in Berlin (Barzone) •Organise a customer incentive trip

• 1 Jahr und 7 Monate, Juni 2009 - Dez. 2010

  Global Junior Brand Manager

  Diageo

  • Lead the launch of an internal global community newsletter for a rum brand (Pampero) • Support a packaging renovation project • Create a competitive analysis in term of packaging and in the digital space • Coordinate a focus group research in various countries • Create a guideline for Facebook site set up for all markets • Conduct Brand Media Database training for all markets ensuring consistent brand communication •Organise a trade advocacy program in Europe •Support budget management