Odette Valero

Work closely with the President to set strategic direction and objectives. Develop new business initiatives to attract the Latin American market. Represent the company and several UK universities at Educational Fairs, Information Sessions. Inform and advise students about education programs, accommodation, activities in UK

Formulate and implement sales initiatives; track performance to achieve objectives and enhance keynote speakers effectiveness. Forge and build sound, lasting, working relationships with key partners and clientele in Canada, US, Europe and Latin America. Promote the speakers bureau through mailings, phone calls, social media and community events; Coordinate speaking engagements, including serving as the primary liaison between site contacts and speakers; Handle all contracts and negotiations for service and

Support the execution of communication plans by patients - facing doctors or medical administrative staff. Execute market research and analysis. Be an active and visible coach to students on cross-cultural communication skills in the following languages: Spanish, French and Italian

Studied the objectives, promotional needs of clients organizations to develop marketing strategies to reach ethnical-markets: Hispanic, Asian, European and African. Prepared cost estimates for clients local and international companies: Western Union, Scotiabank, Disney On Ice, Pepsi, etc. Created effective and engaging media content such as press releases, media advisories, facts sheets, survey release, backgrounders and more to support media relations strategy. Conducted research to identify new opportunit

Worked closely with the President-Founder of the company to set strategic direction and objectives. Developed new business initiatives to attract-recruit new Latin American markets. Led the successful planning and execution of integrated direct mail, print, email and online initiatives, aimed at generating new business, increasing retention and driving referrals. Developed and proof read customers copywriting for web and print media. Informed and advised students about education programs, accommodation, act

Identified current customer service requirements by establishing rapport with potential and actual customers to understand customer requirements. Developed and implemented engagement strategies that involve customer service, communication and resistance management strategies among the staff. Supervised and evaluated the general operations of the club. Handled client relationship management functions, which included promoting enduring relationships with diverse clientele (HISPANIC, ASIAN, EUROPEAN, CANADIAN)

Secured strategic partnerships and commercial relationships with the CEOs and Chief Executive Managers. Supported the project team by developing marketing materials and by responding to stakeholder issues/inquiries within Western markets. Coordinated the company’s activities at several international events as trade shows, conferences,etc. Coached, mentored and led personnel within a team environment. Developed and presented creative ideas for top global accounts. - Collaborated on a project that T-Sign Com

Maintained effective relationships with clients and ensured in depth knowledge of their business and its needs. Drafted marketing plans and strategies and presented them to clients, along with a summary of cost expenditures involved. Managed and measured effectiveness of campaigns. Planned, developed, coordinated and participated in various marketing research (quantitative and qualitative) activities to identify customer preferences and attitudes and to enhance services. - Developed marketing strategies

Provided support to the sales team, ensuring all sales and service objectives were met. Organized monthly sales reports for the ITESM in a fast and efficient manned. Conducted orientation sessions for new students. Coordinated student, educational forums and agent fairs. Translated and created promotional materials: brochures, flyers, website. - Consistently met and exceeded a daily quota of 200 claim with a high degree of Generated increase in revenues, duplicating sales (enrolling more students into Po

Risk Analysis and Management Leadership Accounting OHS Marketing Customer Service Team Effectiveness

Marketing Market Research Consumer Behaviour Strategic Planning Concept Development PR

Communication Theories Communication Consulting Marketing PR Media Production Design and creative Production Journalism