Otilia Otlacan

Using award-winning ad filtering technology, Blockthrough helps the world’s leading media brands restore a healthier relationship with the 250 million users who filter their online advertising experience.

The Women in Programmatic network was created to provide opportunities and support for women in the programmatic and digital advertising industry. ​ Starting in 2020 the network provides networking events and speaking opportunities, leads industry initiatives, discusses the latest and greatest in the industry and pushes to eradicate the gender pay gap. It is free to sign up and available for all levels, from intern to CEO!

The objective of the Global Privacy working group is to develop guidelines, standards, and tools to facilitate uniform encoding, communication and decoding of consumer privacy preference signals throughout the digital supply chain.

I am sometimes available to take on advisory roles supporting entrepreneurs and start-ups in various stages. From Revenue, Finance, People, and Sales Operations to Business Intelligence, CRM and workflow optimization, I can help your organization achieve clarity and efficiency in how it operates and grows. My experience spans both US and EU environments. Education, science, and culture are areas where I am happy to lend a helping hand through pro bono consulting and mentoring.

Supported the growth of a truly unique ad tech business (Blockthrough US, formerly AAX) centered around respecting user choices while helping publishers recoup revenue lost to ad blocking. Following eyeo’s acquisition of Blockthrough, AAX and Blockthrough have merged in 2023 under the Blockthrough brand; a single business unit now serves customers of both companies under the eyeo group.

Blockthrough US—formerly known as AAX, the Acceptable Ads Exchange— is a first-of-its-kind solution to recovering revenue lost to ad blockers: it allows publishers to monetize quality content with ads that are non-invasive and respectful of users' choices while helping advertisers reach untapped audiences. Following eyeo’s acquisition of Blockthrough, AAX and Blockthrough have merged in 2023 under the Blockthrough brand; a single business unit now serves customers of both companies under the eyeo group.

Help publishers, ad networks, and ad tech vendors work with the Acceptable Ads initiative. See acceptableads.com or drop me a line if you'd like to know more.

As founder and editor of Ad Tech Daily, an ad tech news publication, my focus was on interviewing ad industry leaders and experts and staying abreast of all that's moving in the ad tech world. Founded in 2008, Ad Tech Daily started out as an experiment in publishing, re-branded from Ad Ops Online in August 2015. It organically grew to feature over 15,000 news pieces covering the digital advertising industry and numerous guest articles from industry leaders and C-level executives.

Monetization strategies for reddit's international advertising inventory: native and display ad units.

I worked directly with top tier brands and agencies across EMEA to establish and execute successful advertising campaigns on Facebook’s platform. In charge of running ad operations across +25 countries and +15 languages, across some of the most challenging EMEA markets. Brands: P&G, Unilever, Nike, VISA, Coca-Cola, Diageo, RedBull, Vodafone, Nokia, Motorola, Samsung, ING, Gucci, Levi's, Microsoft, Sony, Kellogg's, Baskin Robbins, Fiat, Pepsi, BMW, Audi, Ford, Chrysler, Volvo, Chevrolet, Peugeot, Michelin.

At MUZU.TV: I worked directly with the Sales, Marketing, Finance and Product teams in order to develop new ad products, advise on technical implementation and integration of ad systems, develop and manage customized ad operation processes. At JOLT Online Gaming : my focus was on Online Advertising, Ad Revenue Optimization and Web Traffic Analysis, for both triple-A game titles and legendary, reworked titles.

I owned and developed the Google AdSense revenue responsibility for a whole language market (cross-countries), and promoted the Google AdSense product and brand within the target market.

Specialization certificate following a 3 courses + capstone project from University of Maryland, College Park, through Coursera.

Marketing, Economics