Pasquale Ricciardi

HomeToGo is the world’s largest vacation rental search engine platform to compare and book vacation rentals all over the world. Awarded by Search Engine Land as 2019 world’s best inhouse SEO team. • Content creation and SEO optimization • Data-driven SEO campaigns • SEO massive keyword research for creation of new location and accommodation pages • Competitors monitoring • Periodic monitoring keywords visibility and traffic through SEO tools • Cross market projects for outreach improvement • FB posts

Omio compares trains, buses, flights and ferries all over Europe. • Content creation, blogposts and SEO texts writing and optimization, metas focus project • Analysis and optimization of the Italian website www.omio.it with relevant SEO tools • Acquisition of new partners through off-page and outreach • Agencies relationship management • Influencer Marketing and Social Media Marketing alignment • Data-driven campaigns • Competitors monitoring

• Analyze and optimize the Italian website with relevant SEO tools • Acquisition of new partners through off page techniques • Link earning, domains analysis, agencies relations • Developing strategies to increase Zalando.it rankings and improve pages structure • Taking part to off page-related projects creating collaborations with influencers and online magazines • Featured rich snippets focus project • Competitors monitoring • Freelance texts author on Great Content platform

Hyve AG is an innovation company with headquarters in Munich, dealing with development of new products and services through the identification of customers’ needs. • Working on qualitative and quantitative online and offline studies conducted for product development • Analyzing online communities, identifying consumer insights and new product ideas • Involved in the concept creation, conduction and evaluation of online studies • Compiling Power Point presentations and reports for customers

Cargo compass is an international company with headquarters in Italy, dealing with international shipments for large international companies importing and exporting goods worldwide. • Managing all steps of shipments in the import/export department • Sending e-mails and building positive relations with customers • Drafting and analyzing data - reporting to management • Making Power Point presentations

Transitalia is a consultancy firm based in Modena, dealing with technical translations and working for big companies in Europe, such as General Motors. • Assisting the manager and owner of the company • Executing E-mail Marketing campaigns targeting possible new leads • Project management of translation orders • Translations and copywriting

Managing Organizations; International Management; Statistics; Projekt Management; International Marketing; International Business Law; German Language

Marketing and Internazionalizzation; Business Strategy; International Economics; Industrial Organization - Thesis: "Trust and control as governance instruments in managing international agreements on the Chinese market"

International Marketing; International Economics; Microeconomics; Macroeconomics; International Finance; Statistics