Passant Mekky

Establishment and managing social media presence Creating a brand, tone, and voice Management of a content calendar Evaluating the performance of content on social media and how to iterate on that performance Strategy conception

Process development and project management for quality assurance and translation of instruc-tions for use (including handling of external con-tent agencies). Handling quality reviews and proofreading in 32 countries. Social media management of company posts on LinkedIn and YouTube. Market research and competitor analysis for company positioning.

Participation in an online marketing campaign for an international e-learning platform (CreativeU). Market analysis of e-learning courses on the international market on various topics (software and computer skills)

Major: Integrated Marketing Communication Minor: Multimedia Design (Adobe studio)