Pawan Shukla
Angestellt, Senior Digital Marketing Manager, Egencia
Gurgaon, Indien
Über mich
Senior Digital Marketing Manager with experience of more than 8 years in which the key focus area is always to enhance website user experience with the help of introducing best industry practices, new feature launches and process enhancement to support the digital marketing strategy and campaign management. Key Skills - Digital Marketing, Marketing Strategy, Website Management, Content Management, Web Content Management, Team Management, Project Management, Stakeholder Management CMS tools - Adobe Experience Manager, Drupal, WordPress, SDL Tridion, Salesforce, Wolf-Pak 2.0 WebServices & UI Project Management and Collaboration Tools - JIRA, Workfront, Smartsheet, Trello, Slack, Basecamp, Confluence, Sharepoint, Invision Project and Productivity Tools - Google docs, Google Sheets, Google Analytics, Outlook, Wistia, PathFactory, Zendesk, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Reader, Microsoft Office, YouTube, GettyImages, Wistia
Werdegang
Berufserfahrung von Pawan Shukla
• Team leader and consultant for website management with focus on optimization of user experience and content management to drive more traffic and lead acquisition. • Perform analysis on tracking and search results to discover customer insights which help in providing data-driven recommendations to stakeholders. • Identify opportunities for growth and improvisation in the existing guidelines and process to promote integrated cross-functional collaboration, project, and stakeholder management.
• Manage BCG’s thought leadership content on the website across multiple regions and serve as an SME and consultant to stakeholders to advise in campaign management and execution. • Perform tests and experimentation (for e.g., A/B testing), monitor performance and track results to evaluate the impact of new features, and pages to identify the opportunities for improvement and growth. • Audit, consult and provide approved recommendations and best practices to stakeholders to support content strategy.
4 Monate, Mai 2016 - Aug. 2016
Senior Associate
TCS - Tata Consultancy Services
• Collaborate with campaign owners globally to know their requirements and provide recommendations based on the marketing trends and insights. • Introduce best practices and share recommendations by identifying the gaps and provide solutions to support the process of improvisation and growth. • Collaborate with campaign builders and managers globally to align on the goals and share copy/design refinement recommendations. • Manage the web content with marketing campaigns.
8 Monate, Okt. 2015 - Mai 2016
Associate – DPI Intern
CEB, now Gartner
• Develop and update thought leadership content pages on CEB website across multiple regions. • Coordinate web projects across programs, gather requirements from the stakeholders for new or upcoming requests. • Develop training documentation and organize training sessions for new team members and stakeholders globally.
9 Monate, Dez. 2014 - Aug. 2015
Senior Associate
Mphasis Limited
• Work on gathering feedback from clients and redirecting the queries to the concerned teams. • Create and develop the process to reduce the turnaround time (TAT) for resolution of the reported queries.
1 Jahr und 4 Monate, Sep. 2013 - Dez. 2014
External Consultant
Self-Employed
• Create website landing pages with focus on uploading error-free and quality content. • Collaborate with clients to know the requirements and share the recommendations based on the available functionalities.
Sprachen
Englisch
Muttersprache
Hindi
Fließend