Per Gadenius

Responsible to drive sales of Ericsson’s Machine-to-Machine offering on certain markets such as the central European market. First major breakthrough for the solution was when it was sold to a major Swiss operator.

Since mid 2010 promoted to work for the TV & Media Management Engagement Practice Western and Central Europe. Main responsibilities are to drive business development and sales of converged TV-solutions (Multiscreen solutions) towards all customers in the region with a strong focus on Switzerland. Played an integral role in establishing Ericsson as a key TV solution provider in the Swiss market (towards operators, utilities and ISP’s.) Driving customer RFI/RFQ processes.

Recruited to Ericsson to develop existing customers and win new customers in the Swiss market. I was part of introducing the “Napster” music service together with Swisscom. Introduced and sold a set of new and innovative mobile services to Swisscom such as the On Device Portal. Successfully presented different topics to our operator customers. Participated in setting and achieving sales plan and sales targets.

Initially responsible for business development activities towards approximately ten mobile operators, all based in Eastern and Western Europe. Activities included prospect research and screening, relationship building, organizing campaigns, presentations, negotiate business terms and conditions. Successfully managed an extensive network of international business contacts. Later on promoted to Key Account Manager for Sicap’s largest customer, Vodafone Global.

Signed contracts with and responsible for 10 of the mobile Internet start-up company Picofun’s customers, including Telefonica Movilés, Vodafone Spain, Swisscom Mobile, Sunrise, VipNet Croatia, and Nordic operators. Sold and introduced a number of truly pioneering Mobile Internet services. Responsible for Picofun’s largest resellers, Ericsson and Nokia; partnerships which enabled Picofun to successfully enter a large number of international markets. Sold the worlds first MMS comic strip service.

Responsible for two of HP’s largest reseller partners. The work included sales promotions, setting up joint budgets, market analysis and strategic development of the partner together with their management. Responsible for business development for HP products at the partners as well as developing new sales channels. Developed a completely new and highly successful sales channel for HP products – through Dell.