Peter Raemen

Reporting to member of Board of Directors Set up international marketing department at Corporate HQ : • Devised a customer targeted, industry-specific marketing methodology, captured in brand manuals and trained with affiliates and HQ staff in workshops for successful European roll-out. increasing affiliates’ R.O.I. and customer satisfaction. • Added value to core business, enhanced market profile & generated additional revenue streams. o Achieved + 32 % sales growth in 2006/5 to Euro 153 mio. Res

Reporting to Corporate Head of Marketing, direct report to CEO Roche Consumer Health.. • Developed relevantly distinctive, more compelling global brand strategy for Redoxon at Roche HQ, resulting in double digit sales growth after 5 yr global sales decline: +21% global growth Redoxon (Nr 1 Vitamin C brand worldwide) in 2004/2003 to $ 80 mio + 67% in Asia in 2003/2 , Used Indonesian Best Practice case for global reapplication +19% in N-S America to in 2004/3 • Identified new customer insights & seg

Marketing