ROXANA NAYELLI GUTIERREZ ZEPEDA

Angestellt, Head of press and Digital Content Manager, UNEFARM (National Union of Pharmacy Business)

Ciudad de México, Mexiko

Fähigkeiten und Kenntnisse

Social Media Marketing
Digital marketing
Social Media
Public Relations
Public Affairs
International experience
Media
Communication
communication skills
Community Management
Online journalism
Journalism
Editorial
Editing
PR texts
Official Texts
Team management
ability to work under pressure

Werdegang

Berufserfahrung von ROXANA NAYELLI GUTIERREZ ZEPEDA

  • Bis heute 11 Jahre und 3 Monate, seit März 2013

    Head of press and Digital Content Manager

    UNEFARM (National Union of Pharmacy Business)

    Media advisor for their spokesperson, Press conferences coordination, Responsible for the press releases, copywriter materials for media and Internet, Taylor suit research related to media interviews, radio, newspapers, TV and Internet. Events coverage. Social Media campaign management (Twitter & Facebook). PR Management focused on mediation, crisis and building reputation. Management and supervision of a team of 6 people. Design strategies in traditional and digital communication

  • 2 Jahre und 1 Monat, Jan. 2012 - Jan. 2014

    Editor and Community Manager

    Televisa News / Forotv

    Media editor for afternoon and evening news with emphasis on text, teleprompter, and audio recorder over notes and informative abstracts. National & International analysis stressing on interviews, videos, and inserts. News and headlines building. Strong syntheses over short sentences and text reviews. Audio & video edition. Media searching for information. Social media management with journalist criteria. (Twitter and Facebook @Foro TV profile)

  • 2 Jahre, Okt. 2009 - Sep. 2011

    Accounts Coordinator

    Estrategia Comunicativa, PR and digital media agency

    Coordination of account executives. Team management of 4 people. Communication strategies and marketing design for the Internet and social networks. Direct contact with customers to outline the content and media strategies. Design and teach media training courses. Organization of delivery schedule for events, contents and interviews. Review and editing content for delivery to media, blogs or Internet. Design of editorial calendars and materials for blogs and magazines.

  • 1 Jahr und 1 Monat, Sep. 2008 - Sep. 2009

    Accounts executive

    Estrategia Comunicativa, PR and digital media agency

    Media Advisor, customer training and organizing press conferences. Writing newsletters, blog content and messages to the media for several simultaneous projects. Clients Management. Monitoring information and publications customers in the mainstream media (radio, newspaper, television and Internet). Campaigns and special events coverage on social media (Twitter and Facebook). Public relations with reporters, companies and individuals interested in the customer.

  • 2 Jahre und 7 Monate, Jan. 2006 - Juli 2008

    Head of Press and Social Communication

    University Centre for Social Sciences and Humanities. Guadalajara University

    Content management developer (blog content, newsletters and press releases). Press conference and public relations coordinator. Trainer for Jr. Journalists. Coordination of a team of 10 people including writers, social service students, photographers and maintenance personnel. CUCSH press coordinator at the International Book Fair (FIL) 2006. Responsible for media coverage during the event, content development, coordination of my staff and management of meetings between academics and media

Ausbildung von ROXANA NAYELLI GUTIERREZ ZEPEDA

  • 1 Jahr und 8 Monate, Okt. 2009 - Mai 2011

    Master in Political Journalism

    Journalism School “Carlos Septién García”.

  • 4 Jahre, Aug. 2004 - Juli 2008

    Major in “International Relations”

    Guadalajara University

    Spain (2005), exchange year. I got a scholarship from Santander Universia at Universidad Complutense de Madrid. UCM is one of the top 50 universities in the world.

  • 7 Monate, Jan. 2001 - Juli 2001

    Graphic Design

    ICC Computación

    Photoshop, Adobe Pagemaker, Adobe Illustrator, Auto Cad, Corel Draw 10, Flash 5 y Front Page.

  • 1 Jahr und 1 Monat, Dez. 2000 - Dez. 2001

    Informatics

    ICC Computación

    Windows, Mac, OFFICE (Word, Excell, Power Point, Access), Corel Draw, Front Page Internet Explorer, Firefox, Inews, Quantel, blogs management and social media.

Sprachen

  • Spanisch

    -

  • Englisch

    -

Interessen

Social Media
Internet
Travel
Social Media Marketing
Digital marketing
Public Relations
News
Journalism
Editing
Creative writing
Health
Newspaper
Corporate Blogging
Cinema

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