ROXANA NAYELLI GUTIERREZ ZEPEDA
Angestellt, Head of press and Digital Content Manager, UNEFARM (National Union of Pharmacy Business)
Ciudad de México, Mexiko
Werdegang
Berufserfahrung von ROXANA NAYELLI GUTIERREZ ZEPEDA
Bis heute 11 Jahre und 3 Monate, seit März 2013
Head of press and Digital Content Manager
UNEFARM (National Union of Pharmacy Business)
Media advisor for their spokesperson, Press conferences coordination, Responsible for the press releases, copywriter materials for media and Internet, Taylor suit research related to media interviews, radio, newspapers, TV and Internet. Events coverage. Social Media campaign management (Twitter & Facebook). PR Management focused on mediation, crisis and building reputation. Management and supervision of a team of 6 people. Design strategies in traditional and digital communication
2 Jahre und 1 Monat, Jan. 2012 - Jan. 2014
Editor and Community Manager
Televisa News / Forotv
Media editor for afternoon and evening news with emphasis on text, teleprompter, and audio recorder over notes and informative abstracts. National & International analysis stressing on interviews, videos, and inserts. News and headlines building. Strong syntheses over short sentences and text reviews. Audio & video edition. Media searching for information. Social media management with journalist criteria. (Twitter and Facebook @Foro TV profile)
2 Jahre, Okt. 2009 - Sep. 2011
Accounts Coordinator
Estrategia Comunicativa, PR and digital media agency
Coordination of account executives. Team management of 4 people. Communication strategies and marketing design for the Internet and social networks. Direct contact with customers to outline the content and media strategies. Design and teach media training courses. Organization of delivery schedule for events, contents and interviews. Review and editing content for delivery to media, blogs or Internet. Design of editorial calendars and materials for blogs and magazines.
1 Jahr und 1 Monat, Sep. 2008 - Sep. 2009
Accounts executive
Estrategia Comunicativa, PR and digital media agency
Media Advisor, customer training and organizing press conferences. Writing newsletters, blog content and messages to the media for several simultaneous projects. Clients Management. Monitoring information and publications customers in the mainstream media (radio, newspaper, television and Internet). Campaigns and special events coverage on social media (Twitter and Facebook). Public relations with reporters, companies and individuals interested in the customer.
2 Jahre und 7 Monate, Jan. 2006 - Juli 2008
Head of Press and Social Communication
University Centre for Social Sciences and Humanities. Guadalajara University
Content management developer (blog content, newsletters and press releases). Press conference and public relations coordinator. Trainer for Jr. Journalists. Coordination of a team of 10 people including writers, social service students, photographers and maintenance personnel. CUCSH press coordinator at the International Book Fair (FIL) 2006. Responsible for media coverage during the event, content development, coordination of my staff and management of meetings between academics and media
Ausbildung von ROXANA NAYELLI GUTIERREZ ZEPEDA
1 Jahr und 8 Monate, Okt. 2009 - Mai 2011
Master in Political Journalism
Journalism School “Carlos Septién García”.
4 Jahre, Aug. 2004 - Juli 2008
Major in “International Relations”
Guadalajara University
Spain (2005), exchange year. I got a scholarship from Santander Universia at Universidad Complutense de Madrid. UCM is one of the top 50 universities in the world.
7 Monate, Jan. 2001 - Juli 2001
Graphic Design
ICC Computación
Photoshop, Adobe Pagemaker, Adobe Illustrator, Auto Cad, Corel Draw 10, Flash 5 y Front Page.
1 Jahr und 1 Monat, Dez. 2000 - Dez. 2001
Informatics
ICC Computación
Windows, Mac, OFFICE (Word, Excell, Power Point, Access), Corel Draw, Front Page Internet Explorer, Firefox, Inews, Quantel, blogs management and social media.
Sprachen
Spanisch
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Englisch
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