Rainer Krösing

! ! ! Please find my full profile on LinkedIn ! ! ! Supporting start-ups and corporate enterprises in developing digital business models, implementation and scaling of new businesses and optimizing current activities. Mentoring founders, connecting to investors and help to build up new teams. Scaling organizations and lead migration projects. Special focus on sales and marketing. Clients from e-commerce, health, edtech and automotive.

Managing director for Germany with 40 FTE and a focus on profitability, sales efficiency and IT migration. Improved bottom-line results within first 6 month from overhead reduction, improved sales and account management and new pricing.

Joined eBay as the Director eBay Motors to transfer eBay’s automotive business from a category operation into a new business unit with an own P&L. Triple digit growths rates for four continuous years made the automotive business eBay’s no. 1 GMV in Germany. Started vertical marketing and PR and represented eBay on several conferences. Launched and trained a new team for automotive customer support. Worked on the mobile.de acquisition and integration (2004).

* Started 1995 as Marketing Manager responsible for below the line activities, s. a. mailing, promotions. Led project groups to integrate all b. t. l. activities for the new vehicle launches of Sharan and Golf * Moved to international sales in 1997 accountable for #100,000+ new car sales in NL, IRE and ISL. Grew vehicle sales 30% in 3 years * Passed internal assessment test with highest grade and joined the VW junior management group * 2000 launched online lead generation / online sales as Project Manager