Dr. Rainer Siegl

Elaborated business models, business plans and sales forecast for BRIC and Japan; negotiated and laid milestones for a JV in China; managed R&D project for tropical mite tablet

Increased sales by 74% and operating profit from 51 to 56%; implemented business planning process; prioritized markets for roll-out of products, ensured optimal allocation of resources and investments consistent with global strategy and market opportunities

Managed operations and resource allocation to meet objectives in term of top line (18 m€) and EBITA (21%); Led the strategic planning and implemented the strategic reorientation of the German business model shifting sales from GP to specialists; Improved the capability and the effectiveness of resources: sales force bonus system, reporting dashboards, HR policies

Increased international sales from 2 to 22 m€, from 16 to 60% of group revenue; Evaluated international market trends, prepared market potential analyzes, segmentation and pricing strategy; drove the execution of plans by company's subsidiaries and business partners; Initiated, prepared and implemented acquisition of Bencard Allergy Belgium; Led the external project team for the acquisition of the German business partner; drove expansion into new countries

General Management

experimentelle Radiologie