Ralf Dajek

Responsible for SMA's commercial and residential solar inverter solutions - Technical consultants of sales and customers worldwide - Development of competitor analysis, sales argumentations and technical documents - Performing sales- and customer trainings

- Building the team and management of the technical sales support and local product management - Analysis of the market-, political- and technical developments - Business Development of new market segments as well as additional countries

- Monitoring and analysis of the development of market, policy and standards in terms of solar inverters - Interface to the HQ for all product and application related questions - Participation in the specification of future products - Responsible for the market introduction of new products - Technical pre- and postsales support

- Evaluierung von Produktideen, - Technische und wirtschaftliche Weiterentwicklung von Produktideen, - Mitwirkung bei der technischen Produktentwicklung, - Analysen von technischen und wirtschaftlichen Marktentwicklungen, - Produktpositionierung, - Definition und Durchführung von Marketingmassnahmen, - Auswahl von Lieferanten, - Erstellung aller zur Markeinführung notwendigen Unterlagen, - Begleitung der Produkte bis zur Vertriebsfreigabe sowie - langfristige Vertriebsunterstützung

Product Manager for Optical Storage in the Department Business and Product Planning: - Preparation of all product related marketing material - Business planning and management for commodity drives (CD-ROM, CD-RW, DVD-ROM, Combo) and 3rd party products (Software, Cable) - Product training as well as sales and marketing support - Research and strategic planning for future technologies

Product Manager for Optical Storage drives: - Business planning (objectives) and management (demand and supply, margin, P&L, operation cost, counter measurement s in case); - Interface between the European sales companies and supplier for all product related issues; - Local sales and marketing support since 04/2003 in addition for Magnetic Tape drive solutions

Technical Manager for Optical Storage Products - Analyses of price and market movements - Evaluation, selection and contracting of 3rd party supplier - Preparation of launch material and marketing directives - Business management (preparation of budget guideline for the local sales companies, forecast review, inspection of over all business development as T/O, G/P and inventory, T/P negotiation) - Optical storage mid-term planning

Market research of optical drives (CD-, PD- and DVD) as well as technical developments, product planning, product evaluation as well as launch release and international product and sales support (e.g. visit of customer and support of events)

- Technical support for MultiMedia products (CD-ROM drives, hostadapter, ..); - Research of technical developments evaluation of own as well as competitor products

- Printer market research, - and specifying in international cooperation new products; - Technical pre- and post sales support

- Development of laser based measurement technologies, high vacuum vapor deposition technology, process data management, CAD/CAM

Meßtechnik und Technische Informatik