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Dr. Ralph Wirth
Diplom-Kaufmann Univ.
Associate Director Global Innovation and Digital Science(The company name is only visible to registered members)
- 90419 Nürnberg
- Germany
Personal information
- Haves
- Promotion zur Best-Worst Choice-Based Conjoint-Analyse (siehe "Über mich"), Marketing, Marktforschung, Methodenforschung, Statistik, Multivariate Analysen, Hierarchical Bayes, Maxdiff, Best-Worst-Scaling, Conjoint Analyse, Segmentation, R, S PLUS, SPSS, minitab, Veröffentlichungen, Konferenzbeiträge, Schulungen, Gastvorträge, hauptsächlich zu methodischen Themen der Marktforschungspraxis (siehe "Über mich")
- Interests
- Tennis, Joggen, Bergwandern, Musik, Reisen
- Groups
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Professional experience (8 years)
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Jan 2012
- present
(2 months)
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(Only visible for registered members)
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Jan 2012
- present
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Apr 2010
- present
(1 year, 11 months)
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Deputy Head, GfK Marketing Sciences
Industry: Market Research, Fact-based Consultancy
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Apr 2010
- present
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Jul 2009
- Mar 2010
(9 months)
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Senior Specialist, GfK Marketing Sciences
Industry: Market Research, Fact-Based Consultancy, Methodenforschung
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Jul 2009
- Mar 2010
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Oct 2005
- Jun 2009
(3 years, 9 months)
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(Junior) Specialist, GfK Marketing Sciences
Industry: Market Research, Fact-Based Consultancy, Methodenforschung
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Oct 2005
- Jun 2009
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Jan 2006
- May 2009
(3 years, 5 months)
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Lehrstuhl für Statistik und Ökonometrie, Universität Erlangen-Nürnberg, http://www.statistik.wiso.uni-erlangen.de
Industry: Research
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Jan 2006
- May 2009
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May 2004
- Nov 2004
(7 months)
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Industry: Market Research
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May 2004
- Nov 2004
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Dec 2003
- Apr 2004
(5 months)
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Industry: Energy
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Dec 2003
- Apr 2004
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Jul 2003
- Oct 2003
(4 months)
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Prof. Homburg & Partner, http://www.homburg-partner.com
Industry: Consulting
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Jul 2003
- Oct 2003
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Feb 2002
- Apr 2002
(3 months)
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Industry: Market Research
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Feb 2002
- Apr 2002
- Employment status
- Employee
Educational background
- Sep 2002 - Jun 2003
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University College Cork (Ireland)
Economics
Economics, Management, Marketing, Statistics
- Oct 2000 - Jul 2005
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Universität Erlangen-Nürnberg
Betriebswirtschaftslehre, Diplom-Kaufmann (Univ.)
Marketing, Statistik, Marktinformationssysteme
- Languages
- German, English (Fluent), Spanish (Basic knowledge), French (Basic knowledge)
About me
Veröffentlichte Monographie:
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analyse: Eine neue Variante der wahlbasierten Conjoint-Analyse. Marburg: Tectum.
Ausgezeichnet mit dem Promotionspreis der Hermann-Gutmann-Stiftung (2009) und dem Preis der Deutschen Marktforschung ("Nachwuchsforscher des Jahres 2010").
Mehr Informationen:
http://www.tectum-verlag.de/2188_Ralph_Wirth_Best-Worst_Choi...--------------------------------------------------------------------------------------------------------------------------------------------------------
Sammelwerkbeitrag:
Wirth, Ralph (2011): HB-CBC, HB-Best-Worst-CBC or No HB At All? 2010 Sawtooth Software Conference Proceedings, pp. 321-354, URL:
http://www.sawtoothsoftware.com/download/techpap/2010Proceed...--------------------------------------------------------------------------------------------------------------------------------------------------------
Konferenzbeiträge:
Wirth, Ralph; Wolfrath, Anette (2011): Using MaxDiff for Evaluating Very Large Sets of Items: Introduction and Simulation-Based Analysis of a New Approach. 2011 International Meeting of GfK Statisticians and Methodologists (IMSM), New York City.
Wirth, Ralph (2011): Alternative Approaches to Choice-Based Conjoint Analysis: Is Best-Worst Better and Do We Need HB? 2011 ART (Advanced Research Techniques) Forum, American Marketing Association, Palm Desert.
Wirth, Ralph (2010): HB-CBC, HB-Best-Worst-CBC or No HB At All? 15th International Sawtooth Software Conference, Newport Beach. (Ausgezeichnet mit dem Best Paper Award)
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analysis: Development and Evaluation of a New Conjoint Approach. Annual Meeting of the German Statistical Society, Nuremberg.
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analyse: Eine neue Variante der wahlbasierten Conjoint-Analyse. 45. Kongress der Deutschen Marktforschung, Bonn.
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analysis: Development and Evaluation of a new CBC Approach. 2010 International Meeting of GfK Statisticians and Methodologists (IMSM), Prague.
Wirth, Ralph (2008): Good - Better - Best-Worst? New Empirical Findings on Best-Worst Scaling. 2008 International Meeting of GfK Statisticians and Methodologists (IMSM), Madrid.
Wirth, Ralph; Wolfrath, Anette (2007): Including Covariates in Hierarchical Bayes Choice-Based Conjoint-Analyses. 2007 International Meeting of GfK Statisticians and Methodologists (IMSM), London.
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Gastvorträge:
01/2011: Humboldt-Universität Berlin, Lehrstuhl für Marketing: "Die Conjoint-Analyse in der Marktforschungs-Praxis."
01/2010: Humboldt-Universität Berlin, Lehrstuhl für Marketing: "Die Conjoint-Analyse in der Marktforschungs-Praxis."
01/2008: Friedrich-Alexander-Universität Erlangen-Nürnberg, Lehrstuhl für Statistik und Ökonometrie: "Grundlagen des Best-Worst Scaling".
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Trainer bei folgenden Schulungen:
11/2010: Fragebogengestaltung. GfK SE, Nürnberg.
09/2010: Excellence Training on Conjoint Methods and Market Simulation, GfK Mode, Chennai (India).
01/2009 und 02/2010: GfK Custom Research Academy (Brussels), Seminar "Applied Statistics for Market Research": Module "Hierarchical Bayes Modeling" und "R Programming"
2008: "Sales Forecasting using GfK Volumetric"
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Marius Müller, Andreas Heubach, Maximilian Witt, Tobias Freitag(More contacts may only be viewed by registered member)