Dr. Ralph Wirth

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Dr. Ralph Wirth

Diplom-Kaufmann Univ.

Associate Director Global Innovation and Digital Science

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Personal information

Professional experience (8 years)

  • Employment status
    Employee

Educational background

About me

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Veröffentlichte Monographie:
 
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analyse: Eine neue Variante der wahlbasierten Conjoint-Analyse. Marburg: Tectum.
 
Ausgezeichnet mit dem Promotionspreis der Hermann-Gutmann-Stiftung (2009) und dem Preis der Deutschen Marktforschung ("Nachwuchsforscher des Jahres 2010").
 
Mehr Informationen:
http://www.tectum-verlag.de/2188_Ralph_Wirth_Best-Worst_Choi...
 
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Sammelwerkbeitrag:
 
Wirth, Ralph (2011): HB-CBC, HB-Best-Worst-CBC or No HB At All? 2010 Sawtooth Software Conference Proceedings, pp. 321-354, URL: http://www.sawtoothsoftware.com/download/techpap/2010Proceed...
 
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Konferenzbeiträge:

Wirth, Ralph; Wolfrath, Anette (2011): Using MaxDiff for Evaluating Very Large Sets of Items: Introduction and Simulation-Based Analysis of a New Approach. 2011 International Meeting of GfK Statisticians and Methodologists (IMSM), New York City.

Wirth, Ralph (2011): Alternative Approaches to Choice-Based Conjoint Analysis: Is Best-Worst Better and Do We Need HB? 2011 ART (Advanced Research Techniques) Forum, American Marketing Association, Palm Desert.
 
Wirth, Ralph (2010): HB-CBC, HB-Best-Worst-CBC or No HB At All? 15th International Sawtooth Software Conference, Newport Beach. (Ausgezeichnet mit dem Best Paper Award)
 
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analysis: Development and Evaluation of a New Conjoint Approach. Annual Meeting of the German Statistical Society, Nuremberg.
 
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analyse: Eine neue Variante der wahlbasierten Conjoint-Analyse. 45. Kongress der Deutschen Marktforschung, Bonn.
 
Wirth, Ralph (2010): Best-Worst Choice-Based Conjoint-Analysis: Development and Evaluation of a new CBC Approach. 2010 International Meeting of GfK Statisticians and Methodologists (IMSM), Prague.
 
Wirth, Ralph (2008): Good - Better - Best-Worst? New Empirical Findings on Best-Worst Scaling. 2008 International Meeting of GfK Statisticians and Methodologists (IMSM), Madrid.
 
Wirth, Ralph; Wolfrath, Anette (2007): Including Covariates in Hierarchical Bayes Choice-Based Conjoint-Analyses. 2007 International Meeting of GfK Statisticians and Methodologists (IMSM), London.
 
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Gastvorträge:
 
01/2011: Humboldt-Universität Berlin, Lehrstuhl für Marketing: "Die Conjoint-Analyse in der Marktforschungs-Praxis."
 
01/2010: Humboldt-Universität Berlin, Lehrstuhl für Marketing: "Die Conjoint-Analyse in der Marktforschungs-Praxis."
 
01/2008: Friedrich-Alexander-Universität Erlangen-Nürnberg, Lehrstuhl für Statistik und Ökonometrie: "Grundlagen des Best-Worst Scaling".
 
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Trainer bei folgenden Schulungen:
 
11/2010: Fragebogengestaltung. GfK SE, Nürnberg.
 
09/2010: Excellence Training on Conjoint Methods and Market Simulation, GfK Mode, Chennai (India).
 
01/2009 und 02/2010: GfK Custom Research Academy (Brussels), Seminar "Applied Statistics for Market Research": Module "Hierarchical Bayes Modeling" und "R Programming"
 
2008: "Sales Forecasting using GfK Volumetric"

 

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