Renata Arruda

Identify sales growth opportunities and potential partners. Account managing and monitor partners' performance. Ensure the timely and successful delivery of the campaigns according to the partners' needs and objectives.

Management of the daily office operations, such as tracking progress on projects, planning and scheduling meetings, and organizing client's data. Management of the marketing material, brand image, and events.

Client: Itaú bank Management of digital projects and campaigns to promote the bank's digital platforms (apps and websites). Coordination of projects with different goals: launch new products and services, endomarketing, attract new customers and relationship building (CRM). Establishment and coordination of annual and monthly planning. Management of Creation, Media and Production team to deliver campaigns for digital media (display media, social media, SEM) and POS.

Client: Vivo - Telefonica Management of performance-driven digital campaigns, including B2B and B2C products. Coordination of the creation team and constant improvement of the publicity pieces to improve results. Responsible for integrating offline and online campaigns.

Clients: Estácio University, Danone, P&G (Wella, Downy, Hipoglós, Pantene and Old Spice) and Troller. Coordination of digital platforms, including creation and content for: websites, social media and videos. Coordination of the media team to monitor the results and optimize the campaigns considering: programmatic media, display media, SEM, SEO and Facebook Ads. Establishment and monitoring the timetables of projects and budget control. POS production.

Client: Jac Motors Follow-up of the planning and creative concepts for campaigns for the launches of the brand's cars, with integrated experiences online and offline. Coordination of Jac Motors website and social media.

Clients: Pepsi, Editora Abril and Natura. Coordination of digital platforms such as websites, landing pages and social media (daily content and posts). Development of mobile and Facebook games; Annual planning for the brand in digital. For Natura, coordination the sales incentive campaigns, development of websites and offline material (brochures, banners and promotional kits).

Assistance in creating the media plan and marketing consulting for Fitta Group franchises. Criation of performance reports of the Group's franchises. Planning, control and dissemination of incentive campaigns to periodic sales. Organization of events such as the ABAV Fair (Brazilian Association of Travel Agencies) and the ABF Fair (Brazilian Franchising Association).

Sociology Psychology Political science Social Communication

Marketing Advertising Merchandising Businesses Comunnication