Renata Mello

Social Media platform management and content creation for online publication on blogs (WordPress and others), forums, website, articles, videos on YouTube, Fan Pages (+1 million fans) and Twitter. Advised teams internally providing Social Media expertise enabling them to achieve marketing goals. Community management for both incoming and outgoing communications involving at least 7 games, including FarmVille and CityVille. Measured and reported performance results weekly and presented to senior management.

• Worked in different projects in order to support the development of new initiatives and businesses between Ireland and Brazil. Liaised with International Affairs and Universities in Ireland to help develop relationships between Brazil and Ireland. • Cooperated with the Brazilian Embassy in specific projects to encourage new opportunities between Brazil and Ireland.

• Website development, content and Adwords • Assisted the fundraising team with the Unwrapped Campaign

• Developed new business opportunities with partners • Monitored account performance • Developed strategies to enhance sales and growth within 6 months

• Website design, usability, data analysis and leads • Managed third-party companies to ensure marketing campaign implementation • Partnership with European and Latin American companies • Campaign data analysis and measurement • Market studies, analysis and trends

• Monitored product performance, sales initiatives and ROI. • Mobile/internet campaigns implementation • Scorecard and measurement initiatives

E-commerce, statistics in marketing, branding, strategic planning, marketing research, key account measurement and marketing measurement