Renata Varga

Available for short or long term strategy and consulting projects or coaching processes in Germany and across Europe. Key expertise areas: • brand strategy design and development • services and experiences design • customer value propositions design • communications, brand behavior, and content strategy • innovation strategy • employer brand, internal brand experience design

Guest lecturer on "Organisational communication and identity" at the MA programme of Department of Media and Communications

Working mainly with clients from services categories I design and facilitate projects from strategy development to implementation. Our projects' focuses vary from developing powerful customer value propositions, product, services and experience innovations, through designing differentiating experiences, consulting on implementing customer centric practices in organisations to consulting on brand tonality and behaviour and content strategy. http://www.lhbs.com

Leading the Consulting team providing brand definition, brand development, product, innovation and service design, internal and external brand experiences design services, communications and content strategy development, digital communications ecosystems planning. Planning and facilitating training workshops on branded experiences design. Major clients include: Magyar Telekom, T-Systems Hungary, Deutsche Telekom, Burger King Hungary, Microsoft, Hungarian Tourism Agency, Bunge Sc

Leading brand strategy development projects with intensive C-level client involvement (designing customer experiences field visits, researches, workshops and ideation sessions, designing organisational involvement and buy-in processes, internal and external brand experiences). Communications strategy development, experience design, digital communications planning, content strategy development. Major clients: Magyar Telekom, T-Systems Hungary, Deutsche Telekom, Burger King Hungary

Consulting on brand and portfolio strategies, innovation and new product development, brand re-positioning; analyzing and interpreting data and research reports. Designing and leading strategic workshops with agency and client teams (brand positioning, brand extension, NPD, communications planning etc.) Major clients included: McDonald’s (partly incl. CEE regional), Eckes Granini Group, Douwe Egberts Masterblenders, Pepsi, Lay’s/Pepsi Hungary, Jägermeister (CEE regional), Aspirin/Bayer etc.

Coaching, Executive Coaching, Organisational development, Psychology,